Accra based television station, TV Africa has held its maiden blood donation exercise in response to an appeal by the National Blood Bank (NBB) to help it restock over the weekend.
The National Blood Service, Ghana (NBSG) recently said it was unable to reach its 50 per cent target of Voluntary Unpaid Blood Donation across the country in 2017.
According to the Chief Executive Officer (CEO) of NBSG, Dr Justina K Ansah, the service was able to achieve only 36 out of the 50 per cent target for voluntary blood donations nationwide.
It is against this background that the television station has initiated the blood donation exercise to help NBSG to encourage voluntary blood donation to restock the National Blood Bank (NBB).
The exercise dubbed, "Donate Blood to save life", saw many people in the metropolis voluntarily donating blood to support what they describe as a worthy cause.
Corporate social responsibility
Speaking at the event, the Head of Media and brands for TV Africa, Mrs. Veronica Ofosuhemaa Owusu-Ansah, said the exercise is a charitable event TV Africa is embarking on as part of its corporate social responsibility to give back to society.
She added that the exercise is also part of the company's positioning strategies.
She said the initiative is also to raise awareness and increase the number of voluntary donations in the country.
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Speaking to Graphic Online, the donors expressed joy for participating in the exercise.
According to them, it is an opportunity for them to help save lives .
Others also said they joined the donation as a sign of loyalty to the TV station.
It was not just about donating, patrons also had the opportunity to check for their hemoglobin test, blood pressure, among others.
The donors were also thrilled with musical performances from some artists and were fully refreshed with products from cowbell, Ghandour and other partners.
Some celebrities that passed through were Niikki, Khadijat from the breakfast live show, Classy Judy of Odo confession fame, Sika, Shirley FRIMPONG MANSO, and a host of others.
There was a network session for the donors, presenters, and stakeholders of the television station.