Petronia City Development, a self-sustaining, master-planned, integrated city being created in the Western Region of Ghana, has selected CNN International for its first ever international advertising campaign.
The campaign launches this week on the CNN International network and digital platforms to raise awareness and drive international investment for the 2,000 acre development.
A powerful 30 second advert airing on CNN shows how Petronia City, the vision of CEO and Founder of WondaWorld Estates, Nana Kwame Bediako, will attract, retain and support businesses, human capital needs and elevate Ghana's Western Region into a world-class business location, tourist destination and home.
The advert airs on CNN International across Europe, Middle East and Africa, with banners on the international edition of CNN.com to reach an upscale and affluent audience unmatched by other news platforms.
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"CNN is proud to be showcasing the appeal of Ghana and the inspiring vision of Petronia City through this high-profile advertising campaign," said Antonio Canto, Vice President, Advertising Sales, CNN International.
"Reaching more affluent consumers and business people than any other news provider, CNN International is the ideal partner for Nana Kwame Bediako to showcase his vision for Petronia, Ghana and, indeed, Africa to a powerful and influential audience. We look forward to playing our part in helping build the image of Petronia City and showing the role it can play in Africa's future."
“As a global media platform that informs and transmits technical, corporate, continental and cultural news, CNN has captured a universal audience which inform and educate themselves with vital societal information necessary for creating opportunities for current and future generations,” said Nana Kwame Bediako, Founder & CEO, Petronia City Development.
“Indeed it is the only 21st century media hub that brings global attention to the most substantial stories in the world. Petronia City aims at developing Africa with integrated cities.
“We believe CNN has the ability to globally introduce us to their international viewers for investment opportunities, project collaborations and global branding that will elevate Petronia for global recognition.”
In Ghana, Strategic Communications Africa Ltd. (Stratcomm Africa) is the communication agency for the Petronia City Development media campaign.