Graphic unveils 70 winners for its monthly 70th Loyalty Promo

BY: Felicia Kwarteng
Graphic Communications Group Limited

The first draw of the Graphic@70 Loyalty Promo has been held, with 70 winners receiving cash rewards.

At a ceremony in Accra yesterday, 70 winners, made up of 68 daily winners and two monthly winners for October, were rewarded with cash prizes.

The daily winners took away GH¢500 each, while each of the monthly winners received GH¢2,500.

Although there were prizes for November, there were no winners.


The winners were selected at random from the entries for the daily, monthly and quarterly prizes.

All participants in the Graphic@70 Promo get into the daily draws.

Participants need a minimum of 2,000 points to qualify for the monthly draws, and they would need a minimum of 100,000 points to get into the car draws.

With COVID-19 protocols being observed, the prospective winners were not present, but the event was beamed live on Facebook.

The first draw was conducted by the Sales and Circulation Manager of the GCGL, Mr Kwaku Tweneboah Ofosu, and a team from Afrifanom, formerly known as Vokacom, the technology partners for the promotion.

As the slips were picked, the winners were called on telephone to be informed and congratulated.

Christmas bonus

The Director, Marketing of the GCGL, Mr Franklin Sowa, in a short address, said all winners would receive their prize money via mobile money transfer.

He said most of the winners contacted by phone did not believe they had won, saying they would only believe it when they received the cash.

“Apart from rewarding the winners for being loyal readers, the Graphic Communications Group Limited (GCGL) also wants to make this Christmas memorable for them and so the cash prizes will be sent to them by electronic means,” he said.

70th anniversary

The Graphic@70 Loyalty promo is being organised as part of the GCGL’s 70th anniversary to reward active and loyal customers of the media giant.

Launched last October, the promotion is in two categories — daily and monthly. 

At the end of the 90 days of the promotion, two winners will each walk away with a KIA Pegas car from Rana Motors, the lead sponsor of the promotion.

The other sponsor is Lalafio.com.

 Graphic@70 Loyalty Promo

The promotion is currently available to customers on the MTN and Vodafone networks, vendors and Graphic users.

Readers of any of the GCGL's brands — the Daily Graphic, The Mirror, Graphic Sports, Graphic Showbiz, Graphic Business, Junior Graphic and Graphic Online, — are rewarded daily, weekly and quarterly with prizes worth over GH¢1 million.

The ultimate prizes to be won at the end of the promotion are four new KIA Pegas sedan cars.

The names of the winners for the months of October and November will be published for them to receive their cash prices.

How to win

Customers may participate by subscribing to the Graphic@70 Promo via the USSD short code *706# and then proceed to Graphic@70 Promo page on Lalafio.com to stream videos.

Participants in the promo accumulate points by increasing their number of views on Lalafio.com.

Customers may also participate in the promo by filling out cut-outs from the Daily Graphic and dropping them off at selected collection points across the country.

How to qualify

To qualify, participants have to accumulate more points by views of live music performances on Lalafio.com. The more views accumulated, the more points are accumulated towards winning a car!

Besides, participants may accumulate more points by downloading the Graphic NewsPlus app directly from Lalafio.com, where users can share screenshots of their profile pages to earn extra points.

Screenshots shared must be from active accounts on the Graphic NewsPlus app in order to earn extra points.

Mr Kwaku Ofosu (2nd right), Sales and Circulation Manager of GCGL, addressing the event. With him are Mr Frederick Stephen Arhin (2nd left), Software Developer at Afrifanom Ltd; Mr Franklin Sowa (left), the Director of Marketing and Sales at the GCGL, and Ms Louisa Aubin (right), Afrifanom Ltd. Picture: ESTHER ADJEI