Second runner up Gifty N. Konmon Adam

Gifty N. Konmon Adam is from Chanzegu in the Kumbungu District and she is into soya Processor.

She was the second Runner-up in the WISE Project’s Best Business Plans Pitch Competition. Ms Adam, a 37-year-old entrepreneur, is married with a household size of six.

She deals in the sale of diverse consumable and non-consumable products, including soya kebab, cereals for breakfast, pig farming, crop farming, and the sale of smocks. Before joining the WISE project, she was only selling soya kebab which was affected by COVID-19 due to the lockdown.

This affected her sales and business but through the WISE project, she learned how to diversify, brand her products, save, and make the best out of what she has.  Through the WISE project, she has been able to gain massive support from her husband and this has helped her to be economically independent and also save enough for other important avenues.

In 2023, Ms Adam was among 51 entrepreneurs who benefitted from a mentorship programme organised by the Association of Ghana Enterprises under the WISE project after which she competed with 12 of her fellow mentees for the award of the best business plans pitch competition, and she emerged as the third winner.

As a prize package, she received GH¢10,000 cash from the WISE project to invest in her business. Ms Adam has so far certified her business dubbed ‘AdamGift’s Enterprise’ with the Kumbungu District Assembly and the Registrar General Department.