IGNITE Social Enterprise says it has expanded its lifestyle and wellness product ecosystem with the appointment of the CEO of EIB Network Group, Nathan Kwabena Anokye Adisi (Bola Ray), to its Global Advisory Board.
The announcement was made during a regional launch event at the Atlantis Dubai, underscoring IGNITE’s mission to connect African micro-entrepreneurs, digital creators and trade leaders to global social commerce pipelines.
A statement issued in Accra said the appointment of Mr Adisi placed an influential Ghanaian voice at the strategic core of IGNITE’s global roadmap.
Creative
Known for driving creative enterprise, media innovation and youth empowerment across the continent, it said Bola Ray bridged local market dynamics with global trade strategy.
"Across Ghana and Africa, thousands of ambitious individuals are seeking practical pathways to acquire digital skills, launch viable businesses and generate sustainable wealth," Bola Ray said.
He said "IGNITE is not merely introducing consumer items; it is architecting an enduring socio-economic ecosystem.
By pairing practical AI-based learning platform with curated, high-demand lifestyle products, we are unlocking meaningful earning avenues for local entrepreneurs and elevating African participation in the global marketplace."
On stage at the Atlantis Dubai, IGNITE revealed four core product lines engineered to address everyday modern lifestyle, skin health and wellness needs:
They are Aria Wellness Pendant, BRIGHT Skincare, SENA Timepieces and brAInify.
It said the products rollout across West African territories would be introduced systematically in alignment with local regulatory approvals and market readiness.
Strategic governance
The IGNITE Global Advisory Board serves as an independent consultative body guiding ethical corporate governance, sustainable expansion and cross-border trade ethics across Asia, the Middle East and Sub-Saharan Africa.
Chaired by a Malaysian corporate leader, Dato’ Sri Subahan Kamal, the board unites interdisciplinary leaders, including Dr Konstantin Korotkov, biophysicist, pioneer of electro-photonic imaging, and developer of the Bio-Well system, Dr Beverly Rubik, Ph.D., biophysicist, biofield researcher, and former advisory panel chair at the US National Institutes of Health (NIH), and Bola Ray.
The Chairman of the IGNITE Global Advisory Board, Dato’ Sri Subahan Kamal, said "As IGNITE scales across Sub-Saharan Africa, Asia and the Middle East, our growth must remain grounded in ethical transparency and tangible socio-economic value for the communities we enter”
"Bola Ray’s deep insight into African enterprise and youth culture will ensure IGNITE's footprint in Ghana and across the continent is built on sustainable, long-term foundation," it said.
