The West Zonal Manager of Ghana Oil Company Ltd (GOIL), Ms Baaba Daniels, has reminded motorists that adherence to road safety regulations remains the surest way to reduce the risk of road traffic injuries and needless deaths as a result of avoidable road traffic accidents.
Speaking during an interaction with GOIL customers in the Western Region as part of GOIL’s nationwide festive season programme to create road safety awareness and reward its customers, she said it was important that both commercial and private road users planned every journey, drove within the permissible speed limits and committed themselves to safety.
Ms Daniels said due to the negative social and economic impact of road traffic accidents on the economy, constant reminders about road safety measures had become very important.
As part of the annual engagement, she said, the company came up with the programme to interact with drivers and customers and also receive important feedback on the company’s operations.
“As we decide to share good things in business, reechoing the importance of road safety and obeying road safety regulations, it is very important to remind ourselves and stakeholders that road traffic injuries remain a critical public health problem,” she said.
The zonal manager said it was only when road safety advice was taken seriously and adhered to that lives could be saved and road crashes prevented.
During the interactions, GOIL distributed wax prints, GOIL-branded souvenirs and other gifts, while extending messages to drivers and other road users about road safety.
Aside from that, motorbike riders were given reflectors and taken through some road safety tips.
“Let me tell every driver that the collective effort directed at ending injuries and fatalities is our personal responsibility and commitment to ensure that we remain tolerant, drive and arrive safely, as well as be one another’s keeper,” Ms Daniels said.
The Western Regional Manager of the National Road Safety Authority (NRSA), Nana Akua Ansah Cobbinah, commended GOIL for supporting road safety campaigns.
She said issues of road safety required all hands on deck, and that as the rules had it, drivers should avoid driving under the influence of alcohol, ensure the wearing of seat belts by passengers, as well as keep a safe distance from vehicles ahead of them.
Ms Cobbinah also urged drivers to take enough rest, maintain their vehicles and obey road traffic regulations, including driving within speed limits.
Some of the drivers told the Daily Graphic that the move by GOIL was an important reminder to ensure safety on the road.