Vlisco, Tigo raise awareness on anti-counterfeiting in textile industry

Leading textile manufacturer Vlisco on Friday teamed up with Tigo Ghana to organise a fashion and beauty workshop dubbed ‘Your Personal Brand @ Tigo’, bringing together experts from the fashion and beauty industry to educate consumers and staff on how to be chic and stylish while still looking professional for the corporate environment.

The workshop also formed part of Vlisco’s Connoisseur of Style initiative aimed at enlightening the public on how to identify a real Vlisco fabric from a fake one as part of an ongoing anti-counterfeit campaign Vlisco launched in 2013 to enable consumers to feel confident they are purchasing an original Vlisco fabric.

Speaking on the collaboration, Mr Stephen Badu, Marketing Director for Vlisco said: “Vlisco is excited about teaming up with Tigo to educate staff and consumers on how to wear their Vlisco fabrics in new, professional styles enabling them to dress for success all the while continuing to fight the growing problem of counterfeit textiles by spreading the word about how to authenticate their Vlisco fabrics.

“We want consumers to feel confident and flaunt our fabrics with pride and style while experiencing the beauty of identifying the real Vlisco wax Hollandais.”

According to Elizabeth Arhin, Director, Human Resource at Tigo Ghana, the telecoms company is always interested in finding excellent opportunities to add value to their employees by hosting various initiatives aimed at developing and growing their team to be more effective and successful.

“We are delighted that Vlisco joined us to execute a workshop that will help our employees perform at a higher standard and that we could also treat them to an educative fun day of personal grooming and fashion,” she said.

Fashion and beauty experts who presented at the workshop included Elizabeth Patterson – Vlisco Ambassador 2015; Afua Rida – Fashion Blogger & Stylist; Linda Afua Asantewaa – CEO of Befitting; Aisha Obuobi – CEO of Christie Brown; Aretha Yorke-Sabeng –Brand Manager for Maybelline New York in Ghana; Christine Kastner – CEO OF Red Ginger for Hair.