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The Mirror takes the lead, promotes tourism in Ghana

BY: Charles Andoh
 Kente and smocks will be on display
Kente and smocks will be on display

The Mirror, Ghana’s most popular and biggest selling weekend newspaper, has rolled out a campaign to promote tourism in the country.

The Independence Day Mixed Bag programme, spearheaded by the mother company, Graphic Communications Group Limited (GCGL), is to help tourists to appreciate and have a feel of the diversified Ghanaian culture through its food, clothing, political history and tourist sites.

The campaign, which will begin on March 5 to 7, 2018, is in commemoration of this year’s Independence Day anniversary celebration which will take place at the Aliu Mahama Sports Stadium in Tamale, the Northern Regional capital.

The event is in partnership with the Ghana Tourism Authority, Chefs Association of Ghana and the National Planning Committee of the 62nd Independence Day anniversary celebration.

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The Independence Day Mixed Bag, is on four thematic areas namely See Ghana, Feel Ghana, Wear Ghana and Eat Ghana.

According to the Director of Marketing and Sales of the GCGL, Mr Franklin Sowa, the campaign was meant to give a whole new experience in the celebration of Independence Day in the country — to reignite that sense of patriotism and belongingness as a people.

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Explaining the thematic areas, Mr Sowa said the See Ghana, for instance, would exhibit and showcase the history of Ghana in pictures; recording the milestones in Ghana’s political history, industry and infrastructure.

On the Feel Ghana and Eat Ghana, revellers would have the opportunity to taste assorted Ghanaian cuisine prepared by some of the finest chefs in the country.

In view of that, he said, there would be a food bazaar by the exhibitors.

Also on display will be various Ghanaian clothing including kente and smock for sale.

Mirror’s mandate

“The Mirror being the family paper that connects families, builds bonds and improves relationships, we thought that this is a nice opportunity to bring families and friends together to showcase to the world what we can do for them.

It would also enable people to experience things such as foods that identify us as a people even though we are diversified in all things, we are one people as Ghanaians,” he stated.

Mr Sowa emphasised that the programme would improve economic activities in and around Tamale, noting that the company would be rolling out similar programmes within the year to promote Ghana to the world.

Benefits

Apart from promoting Ghana, he indicated that the campaign would benefit the company and stakeholders as well.

The promotion will also give the company the opportunity to reveal to stakeholders the new publication day for The Mirror.

“It would also reinforce Graphic’s position as a strong force to reckon with when it comes to information and news content in the country.

For stakeholders, it would give them the opportunity to have a one-on-one conversation with us; to see those behind the various staples of Graphic”.

Mr Sowa implored exhibitors and vendors to take active part in the programme to promote their products and promised tourists of a wonderful experience in the northern capital.