Coco Chanel lives after 50 years of death

BY: Hadiza Nuhhu-Billa Quansah

FASHION lovers feel good to wear clothes and accessories which have big names such as Gucci, Versace, Coco Chanel, Louis Vuitton, Prada, Dior, Salvatore Ferragamo, Fendi, Givenchy, Kenzo, Calvin Klein and Giorgio Armani.

When it comes to designer outfits, buyers don't just pay for the brand but also the quality of the products.

Top designers have made names in their industry. Wearing their designs is a matter of pride; they can boost social image. For many, it is always flattering to be able to wear the type of clothing their favourite celebrities wear.

In the coming weeks, we will be looking at some of the big brands and their extraordinary designs that make them a must-have for both men and women. This week, our focus is on Coco Chanel whose 50 years of passing fell on Sunday, January 10, 2021.

Coco Chanel’s outfits, accessories and perfumes are a notable brand among ladies especially.

It has become common to meet at least one lady among 10 holding a Coco Chanel sling bag which is currently in vogue.

Every Coco Chanel product has an interlocking (CC) logo in a metallic form embossed on bags, watches, necklaces, sunglasses or printed on shoes or fabrics.

There are also several imitations of such big designer brands making it a bit difficult for people to distinguish between the original brands from the fake types which sometimes cost almost like the original.

For those who patronise second-hand clothes, Coco Chanel shoes, sneakers and bags appear at the ‘bend down boutiques”.

Who is Coco Chanel?
Coco Chanel, whose real name is Gabrielle Bonheur, is a French fashion icon who created designs which still shape what we wear today. She was born on August 9, 1883, and passed away in January 1971.

According to fashion historians, Chanel opened her first boutique in 1918 in Paris. There she presented designs such as an evening gown in black and red velvet chenille, and a pantsuit with a tunic made in red silk. The boutique featured both casual chic and revolutionary styles, and the Chanel brand earned billions in 2019.

Fifty years since the passing of Coco Chanel, the legend lives on. An exhibition on her career opened at the end of last year at Paris's Palais Galliera, while the Chanel fashion empire generated over €11 billion in revenue.

Chanel launched her popular No.5 perfume in 1921. The result was a mixture of 80 natural and synthetic ingredients, which Beaux presented her with a numbered series of perfume samples to choose from. She picked the fifth fragrance and subsequently named her perfume after it.

Next time you go shopping, lookout for the interlocking CC symbol and add Coco Chanel to your closet.

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