Claiming a Big Brother share

Graphic Showbiz TV/Radio Aug - 04 - 2014 , 09:42

Every year, fans across the continent sit eagerly glued to their screens, social media abuzz; they wait tensely to be razzled and dazzled by their favourite Big Brother Africa housemates.

As the show’s fanbase grows, so does the conversation on the social networks. During the eighth season, over six million fans interacted with Big Brother Africa via the website, Twitter, and Facebook, with the website generating over 200 million hits.

“As a voter driven show, the success of the Big Brother Africa brand relies heavily on audience engagement and our social media platforms allow for this to happen in real-time”, says M-Net Africa Regional Director (West Africa) Wangi Wa-Uzoukwu.

"Every year, we expand the ways audiences interact and enjoy more premium entertainment. This year, even more people will be able to partake in the thrill of Big Brother via their mobile devices and on different platforms.

The addition of Instagram, for instance, brings yet another exciting dimension and we look forward to sharing more entertaining content with our fans."

One person who knows all too well about the power that social media has, is season eight winner, Dillish Matthews, who has established a fan base of over 200,000 across Facebook and Twitter.

“I never dreamt of such a big following and it keeps increasing, which is a great advantage for my personality and career as a model. “As the countdown begins, I can’t help but reminisce about some of my most memorable moments in the Big Brother house. Good luck to the new housemates and I hope they enjoy the adventure”, she says.

With auditions well underway across the 14 participating countries, this year’s season promises to impress with more drama, romance, intrigue and suspense.