Zero pressure to release hit songs says Black Sherif
GHANAIAN artiste Black Sherif has stated he will not be pressurised by the expectation of the public into releasing hit songs after hit songs despite the overwhelming success of his recent chart-topping Kwaku the Traveller and the impact he has had on the music industry.
A little over a month since releasing Kwaku The Traveller, it has over 9M views on Youtube and topped a lot of charts as well as garnering over 75 million streams.
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In addition to performing at the 3Music Awards and Vodafone Ghana Music Awards (VGMA), Black Sherif has also been booked for a lot of shows in the coming months including sharing the stage with Chris Brown, Meghan Thee Stallion, Burna Boy, Davido and Wizkid on July 3 at The Afronation concert.
With all these achievements in addition to getting handled by a new management team, some musicians will feel pressured to stay relevant by releasing hit songs to keep their name up there but speaking in an interview with Graphic Showbiz recently, Black Sherif said there was no pressure on him.
“There is zero pressure on me. I enjoy exploring my reality through the stories I preach through music while studying the game to perfect my craft. When you love what you do, you do it with ease. I release songs whenever I want and it is always fire when I drop a song,” he said.
Some musicians are not able to stay relevant after a year or two but Black Sherif said he intended to stay for a long time.
“Black Sherif is a brand for all. My fans are the foundation for this brand and the onus is on me to work hard to put out great music to entertain everyone who loves my music. As earlier mentioned, this is just the beginning. We will bear witness to a beautiful musical journey.”
“Music is what gives me joy and I will never lose sight of my first love. I give my all to the music and I believe that is the reflection in the feedback I get from the fans and music lovers across the globe.”
As an artiste my first priority is to make music and that is what I am solely focused on now,” he said.
Talking about all the controversies and criticism surrounding him, Black Sherif said he was not bothered as his lawyers dealt with legal issues.
“There are lawyers at my imprint, Road Boys Association, who handle all legal issues. In the industry where I find myself, criticisms are a huge part of the culture and I believe the constructive ones help shape the industry. I have learnt to accommodate varying opinions and choose the ones that are in line with my growth” he added.
Black Sherif rose to prominence and generated a national conversation with his street sermon installments—First Sermon and Second Sermon respectively, attracting the attention of Nigerian superstar, Burna Boy.