Leading cosmetics company, Nguvu has launched a new product, Mr R2G Men’s Grooming Kit with the appointment of rapper/hiplife artiste, Reggie Rockstone as brand ambassador.
Touted as the originator of Ghana’s hiplife music and with a career spanning two decades, Reggie Rockstone has undoubtedly been a strong force in Ghana’s music industry.
Speaking at the launch, Francesca Apeagyei, Co-Founder, Head Business Development at Nguvu, Reggie embodies resilience and excellence in a competitive sector and the qualities he has exhibited over the years reflect what Nguvu Men’s Grooming kit offers to customers.
“Nguvu [in-goo-voo] simply means ‘strength’ and as an authentic Ghanaian business, we are committed to innovation and ensuring that we make products that are safe as well as relevant to our customers and important to the times we live in.
“The R2G as we all know it as Refuse to Grow Men’s Grooming Kit, is for the everyday man who wants to establish and maintain healthy hygiene habits for the good of his physical and overall quality of life.
“ As an iconic male figure in the Ghanaian society, Reggie Rockstone epitomizes all that the Nguvu Mr. R2G Men’s Grooming Kit stands for, hence the decision to associate him with the brand,” she stated.
Mr. R2G Men’s Grooming kit is the third collection of Nguvu Man range of products and consists of whipped shea cream, hemp hair oil, activated charcoal soap and a travel size comb set (wooden comb/mini scissors/suede portable pouch).
Madam Apeagyei mentioned that all the products were made with raw materials from the Northern region and 100% natural.
“Nguvu is the quality of being a woman: Strong, Capable and Productive. For us, strength represents the beautiful women who work hard to pick and process our shea butter products, proud to be made in Ghana and most importantly, approved by the Food and Drugs Authority.
“Therefore, whenever you support Nguvu, you directly support thousands of women in rural Ghana to raise their standard of living and provide quality education for their children,” she added.