Naija musicians have more investors —Article Wan
FOR Reggae/Afro Dancehall artiste Article Wan the reason why Nigerian acts seem to be doing much better than their Ghanaian counterparts is because more money is pumped into their craft than it is done here.
"This is because they have more investors who understand the business and are ready to back the artistes financially in order to grow their music industry.
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"I won't say their songs are better than ours but they put so much into their works. They have so many investors who support them financially in their work, unlike here where they are very few.
"That is the advantage they have over us but the truth is we are also trying our very best to get there," Article Wan told Graphic Showbiz in an interview.
Hate comments unhealthy for new acts— Article Wan
Further commenting on the current music industry, the Solo hitmaker said things had changed since COVID-19 reared its ugly head.
"Everything has changed. We are just balancing it; the music scene is not how it used to be. Music does not trend for long.
"Everyone is struggling in the system. From the A-list artistes to the up and coming ones, everyone is struggling. That is the situation we find ourselves in at the moment", he said.
Asked if it is difficult to get a hit song, Article Wan said: "That is a very dicey question because you might be doing something in the studio and before you realise, it is all over the place and becomes a hit.
"On the other hand, you might be working on something and you are so sure it will become a hit but it comes out and it is so ordinary.”
Article Wan said he believed there could be a strategy in landing a banger. "It depends on what you want to do, the writing, the beats, the lyrics and the recording. They all come to play. The major thing is promotion; promotion can make a hit song," he stated.
Article Wan, however, said he did not believe that an artiste who did not release a hit song for more than two years was lazy.
He said: "Making music is not easy. Let me give you an example. Shatta Wale was down for almost 10 years but currently, he is one of the strongest musicians we have, so you can never tell."
Difficult to tell if a song will be a hit - Article Wan
Touching on controversy, he disclosed that he did not mind riding on one to trend, saying: "So far as I am a musician, if the chance is there, why not? It is not my thing though but when the opportunity comes, why not?
"However, not every controversy is good for an artiste, some may bring you down."
Born Bright Homenya, Article Wan has been on the scene for almost a decade and has songs like Solo, Fire Burn Dem, That Thing, Hallelujah feat. Joey B, Wala feat Prince Bright, Jollof and Afrobeat feat Lilwin, Position Yourself, among others.
He is currently working on his latest single, Mute and Shoo, which he intends to release before the end of this month.