Frytol launches Enriching Lives Cooking Competition

A food business reality show has been launched to unearth talents and skills of young Ghanaians by Wilmar Africa Limited, producers of cooking oil brand, Frytol.

According to organisers of the 13-week event, the show dubbed “Enriching Lives Cooking Competition” would focus on using interesting and innovative platforms to invest in the lives of customers who have supported the Wilmar brand to grow and stay relevant in the food industry over the years.

Addressing the media at the launch of the show in Accra, a Senior Brand Manager of Wilmar Africa, Eva Njeru, explained that her outfit commenced the journey of discovery with a nationwide tour in search of young men and women who are interested in pursuing their dreams in the food industry.

She added that the “Enriching Lives Cooking Competition” was a carefully designed reality show that will empower individuals who will be measured on their culinary and presentation skills, business acumen and communications skills.

“So it is not just about giving money to them, we want to empower them to be able start up their own culinary business. We will also train, support and mentor the best candidate to start their dream business”, she said.

Madam Eva Njeru further explained that the cooking and presentation skills of the competitors will be evaluated by a panel of judges each week as well as public voting with a contestant set to be evicted weekly until a winner is crowned.

Meanwhile, the show which is expected to air every Saturday from November 9, 2019 at 6:00pm on TV3 and Joy Prime promises to be exciting and informative with a health and nutrition segment accompanied with sizzling drama as people from different backgrounds come together to compete for the enviable prize.