Brandix Limited, Ghana, in partnership with India-based Piaggio Vehicles Private Limited (PVPL), has launched two three-wheeler models, the Piaggio Apé City Plus and Apé City NXT Plus, in Ghana.
The launch, held at the Lancaster Hotel in Kumasi on October 27, 2026, brought together vehicle dealers, Pragia riders, businessmen and transport operators from across the Ashanti Region.
The event was chaired by Nana Yaw Akuoko, the Otumfuo Assinhene, who is also a member of the Ashanti Region Road Safety Advisory Group and co-chairman of the Kumasi Metropolitan Assembly (KMA) and Bloomberg Initiative for Global Road Safety.
Call for road safety
Addressing participants, Nana Yaw Akuoko commended Brandix Limited and its partners, Piaggio Vehicles Private Limited and Silverline Ventura, for the initiative, saying it could create employment opportunities for young people and improve livelihoods.
He urged Pragia riders to exercise caution on the roads, emphasising the need to protect their lives and those of other road users.
Vehicle financing
The Country Manager of Brandix (Ghana) Limited, hMr Kosala Premakumara, said the launch was part of Piaggio’s efforts to expand its presence in West Africa through the introduction of passenger vehicles designed to be fuel-efficient and economical to operate.
He stated the partners had also introduced a vehicle financing scheme intended to make ownership more accessible to aspiring entrepreneurs, drivers and transport operators.
According to him, the initiative would enable drivers who relied on rented vehicles to work towards owning vehicles that could generate income.
Market expansion
The Chairman and Managing Director of Piaggio Vehicles Private Limited, India, Mr Diego Graffi, pointed out that Africa remained an important growth market for the company, adding that Ghana had potential for growth in the passenger transport sector.
Mr Mohammad Shifan, a director of Brandix Limited, Ghana, said the company sought to improve access to vehicle ownership.
Another director, Mr Hamir Udeshi, said the company was strengthening its sales operations, customer relations and after-sales services through its presence in Kumasi and Tamale.
