Apprise Music and Media has been recognised as the foremost music company to secure grant support through the Orange Inspire Creative Ultimate Pitch 2026.
The final pitch event was held on September 11, 2026, at Palms by Eagles in Accra, bringing together selected entrepreneurs working across Ghana's creative and cultural sectors.
Supported by Fidelity Bank Ghana, ALX and UNESCO Ghana, the Orange Inspire Fidelity Cultural and Creative Challenge seeks to fuel the next wave of Ghanaian creativity with up to GH¢600,000 in funding and business-growth opportunities. The programme covers creative technology, film and music, fashion, arts and crafts, media and content creation.
Participants in the Orange Inspire Creative Ultimate Pitch presented their business models, market opportunities, progress and plans for growth before a panel of judges.
Apprise Music's presentation focused on the need to build stronger African-owned systems for music distribution, publishing administration, rights management and catalogue development. The company outlined its work with independent artists, producers, labels and other rights holders seeking to improve the administration, protection and commercial value of their music.
Apprise Music was subsequently recognised as the foremost music company among the businesses that secured access to grant support through the programme.
The Founder and Chief Executive Officer of Apprise Music and Media, Mr Michael Bamfo, said the recognition would help the company strengthen the operational systems behind its work with creators and music catalogues.
"This support gives us additional capacity to improve how we manage releases, metadata, rights and catalogue assets," Mr Bamfo said.
"It will also help us serve more creators, develop stronger music and audiovisual assets, and build practical systems that allow African rights holders to benefit from the long-term value of their work."
Apprise Music currently provides digital distribution, publishing administration, rights management, royalty collection, catalogue management, artist marketing, label services and music-business education. Its model combines access to international digital platforms with local catalogue administration and rights support for African creators.
The company intends to direct the support towards three main areas: artist and catalogue growth, increasing the number of paying creators using its services, and expanding monetisable catalogue assets.
The planned investment includes equipment for catalogue administration and short-form video editing, as well as catalogue audits, metadata improvement, artist onboarding, creator education and release marketing. The company also plans to strengthen its customer-management systems and improve its capacity to produce audiovisual content around selected artists and releases.
According to Apprise Music, these investments will help the business manage a growing volume of releases while producing more content that supports catalogue discovery, audience growth and long-term revenue generation. Implementation will be guided by a structured utilisation plan with measurable targets for creator acquisition, customer conversion, catalogue improvement and content production.
The Orange Inspire programme provides participating businesses with training, mentorship, business-development support and access to funding. Its focus on creative enterprises reflects the growing commercial importance of Ghana's music, film, fashion, visual arts, crafts, media and digital-content sectors.
For Apprise Music, the recognition marks another stage in its work to build locally grounded music-business systems capable of supporting creators from release administration to royalty collection and catalogue growth.
Apprise Music and Media is a Ghanaian music company providing digital distribution, publishing administration, rights management, royalty collection, catalogue management, artist marketing, label services and music-business education. The company works with independent artists, producers, labels and rights holders to improve rights protection, international market access and the commercial value of African-owned music catalogues.
