Adziik digital music store launches in Ghana
Without a doubt, music has moved from being a pastime to become a multi-million dollar industry around the globe, putting more than just food on the table for musicians as well as other professionals within the arts and entertainment Industry.
Advertisement
Likewise, it is certainly a good time for Ghanaian musicians to make the most of their music with the introduction of Adziik in Ghana.
According to a press statement put out by Country Manager, Chris Koney, Adziik is a Pan-African digital media store whose goal is to offer a wide variety of music, books and movies from Africa and its diaspora and has the main objective to foster legal consumption of African artwork and allow artists to benefit from their work.
With a strong presence in Francophone Africa (Senegal, Mali, Gabon, etc.), users of Adziik are able to make purchases using the traditional payment methods and mobile money payments.
Adziik has come at a perfect time giving the opportunity to African musicians to make financial gains in other parts of the continent and outside Africa. Major digital media stores such as iTunes is not available to the unbanked and does not sell much of the local music that Africans listen to which constitutes 70% of the music business in Africa.
Ghanaian musicians who sign on to Adziik can sell their songs in Ghana, in Francophone, Lusophone and other Anglophone African countries, in the Caribbean and finally in the US and Europe.
The word Adziik means "music" in Fang language, with its headquarters in Gabon and offices in New York City, Tanzania, Ghana and Senegal.
The online platform (www.adziik.com) is launched as Adziik engages various stakeholders in building the biggest pan-African and international catalog for its African consumers and for the rest of the world.
