Zenith Bank launches e-commerce service
Zenith Bank Ghana has launched a new e-Commerce service, GlobalPAY, to enable companies (merchants) to sell their products safely online in order to boost sales in an increasingly competitive and global marketplace.
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A release issued in Accra by the bank said: “Recognising the vast opportunity for local companies to expand their business online, supported by a digital-savvy bank, GlobalPAY has been designed as a secure web-based collection gateway that enables merchants to accept real-time card payments from customers worldwide.”
It explained that both merchants with a website and those without one could sign on to the service and receive online payments from a wide variety of locally and internationally issued debit, credit and prepaid cards, including Master Card and Visa.
“The platform’s interface connects Zenith Bank with merchants and cardholders as well as the payment networks of MasterCard and Visa to provide the assurance of secure transactions and timely payments,” the release said.
It said that was achieved through the system’s in-built standard verification and authentication methods, which allowed for the verification of the card used for payment and the authentication of the cardholder.
“To access GlobalPAY, merchants with a functional website require a one-time integration, whereby Zenith Bank will work with the merchant’s developers to integrate its payment API into their website, thereby enabling customers to make purchase entities with their cards directly from the website,” the release added.
It said merchants—which may include supermarkets, shopping malls, stores, large and small corporates, airlines, internet companies and virtually any entity seeking to do business or receive payments online—stood to benefit from using GlobalPAY as it increased the global reach of their businesses, “grants 24/7 access to their products and services, provides real-time card authentication and payment authorisation, and ensures multiple card acceptance and secure transactions via Verified by Visa (VbV) and MasterCard SecureCode (MSC).”
Other benefits include reduced administrative overheads, guaranteed funds and hassle-free settlement, efficient and prompt payment, and simple back office reconciliation and control.
