Wilmar Africa wins 3 awards at 6th Ghana Manufacturing Awards
Wilmar Africa Limited, producers of Frytol and Fortune Rice has won three awards at the just-ended sixth edition of the Ghana Manufacturing Awards (2022) held at the Kempinski Hotel in Accra last night.
These awards were Marketing Campaign of the Year (Frytol Healthy Heart Campaign), Detergent Manufacturing Company of the Year and Agro-Processing Company of the Year for the second time running.
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The star-studded event organized by Xodus Communications Limited under the auspices of the Ministry of Trade and Industries seeks to celebrate companies and individuals who have demonstrated outstanding performance in entrepreneurship, quality, health and safety, Corporate Social Responsibility and innovation in the manufacturing industry.
For Wilmar Africa, these awards are an authentication of the company’s continuous growth and contribution to the Ghana manufacturing industry and the Ghanaian economy.
The General Manager of Wilmar Africa Limited, Kwame Wiafe reiterated Wilmar Africa’s vision and thanked the awarding board for the rigour in the awarding process, and congratulated his team – the entire Wilmar Africa and its subsidiaries- for their dedication and commitment to pushing the company’s growth agenda and their commendable efforts in the receipt of these awards.
The Marketing campaign of the year was one of the keenly contested awards categories with notable engaging campaigns from notable companies.
It was therefore another round of excitement for Wilmar Africa when the Frytol Healthy Hearts campaign emerged as the winning campaign.
Speaking to the media, the Head of Marketing for Wilmar Africa Limited, Patience Oforiwa Mpereh explained the purpose of the campaign was targeted to promote heart health among Ghanaians by providing platforms for physical activities, healthy diets and mental health.
She added that the campaign was a leg of the Frytol Goodness theme that seeks to remind individuals to continuously keep their physical framework in check, whilst promoting healthy diets through the consumption of nutritious products free from cholesterol.
This campaign also included a partnership & donation to the National Cardio Unit of the Korle-bu teaching hospital to support the heart surgeries of some kids.
The Detergent Manufacturer of the Year award was also in recognition of the company’s huge investment in commissioning one of the largest detergent plants in West Africa.
In her final remarks Patience Mpereh, thanked all Wilmar Africa employees, trade partners, consumers and agency partners, for their various contributions in obtaining these awards and restated Wilmar Africa’s commitment in investing in the Ghanaian economy, communities, brands and Consumers, whilst looking forward to continued successes in the subsequent years ahead.