Vodafone redefines digital agenda; Launches new App
Customer experience delivery has evolved over the years and the story is not different in the telecoms industry.
Customers now insist on simple and convenient digital channels that make their lives easier.
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In its quest to keep pace with that development, Vodafone Ghana continues to show leadership and mastery in the use of new channels to enhance customer experience delivery.
Subsequently, the company has introduced a new App, My Vodafone App (MVA), as one of the many ways to excite and interact with its customers.
In a release issued by the company in Accra yesterday, it said the App is a self-care mobile application that allowed customers’ access to unlimited Vodafone services, designed with the objective to empower customers to do more and manage their accounts on the go.
It said the app combines customer touchpoints and queries into one place to make engagements with the company much easier.
"With its sleek new design and new tabs, customers can now send money, top-up their account and raise any customers' concerns for a quick response by TOBi.
TOBi, it said, is an industry’s first virtual assistant chatbot that performs customer care functions and provides 24-hour assistance to customers on products, services and enquiries.
"Customers will also be able to access Vodafone’s media content including the award-winning Healthline programme," the release said.
Consumer campaigns
The mobile app has also birthed a number of groundbreaking consumer campaigns in the past.
These, the release said, include an interactive gaming application named “Yen di Agoro’’, which rewarded thousands of customers in diverse ways with winnings, ranging from laptops, TV sets, smartphones, home theatres, bundles and airtime.
Vodafone also introduced ‘Shake,’ a unique campaign that rewarded customers with free data and weekly rewards by simply shaking their handset.
Known for its passion for innovation and creativity, Vodafone Ghana has taken this game-changer to a completely new level with the introduction of the all-new My Vodafone App (MVA).
My Vodafone App (MVA)
The Director of Commercial and digital Transformation, Ms Angela Mensah-Poku, said: “This new and redesigned mobile application is completely different from the usual consumer mobile apps."
"Its unique and intricate features offer a complete all-in-one solutions platform for our customers.
"The new MVA is the most extensive overhaul the app has seen since its inception and it will certainly be a key engagement channel between our customers and us," she noted.
She added that one remarkable thing about MVA is its integration with the Vodafone Cash platform, the most secure mobile money platform in the country.
"Besides engaging with us in real time, enjoying the rare rewards and matchless experience, customers can now make payments directly whilst using the app.
"We are also proud that this app was delivered by our local team, young, talented Ghanaians whose expertise and creativity have given birth to something world-class,’’ she said.
Ms Mensah-Poku stressed that MVA, which is in line with Vodafone’s digital strategy, empowers and allows customers to be in control 24 hours a day.