Vodafone rated highest among peers
Vodafone Ghana is the best mobile network in ‘voice clarity’ and ‘3G+ internet speed’.
Advertisement
The achievement, according to the company, was purely based on an independent study undertaken on the telecoms industry in Ghana.
According to a release issued in Accra, Vodafone said, “In an age where the customer is the undisputed king of all things marketing and product innovation, companies are finding creative ways to deliver the kind of satisfaction that will eventually have a ripple effect on the profitability of their business and drive positive perception”.
It said the experience of mobile technology had become an “omnipresent phenomenon the world over – an ever-present avenue for consumers and companies. In Ghana, the average consumer has become highly sensitive to the quality of mobile networks and the services they offer”.
The release said there was a general belief that telecommunication companies had three top problems to address in enhancing customer perception – internet connection, app and service crashes and slow network speeds.
“Despite the fact that not all of these issues are within the direct control of telecom companies, there is the need to realise that often, customers will blame the networks for most of their problems,” it said.
The release said since entering Ghana’s telecoms sector in 2008, Vodafone had spent close to US$700million to improve its systems and network in an effort to bring it to international standard for its customers.
“The survey, commissioned by the Vodafone Group and conducted independently by global consulting firm P3 Communications, therefore, comes as a breath of fresh air following recent concerns by the public about the level of service being rendered by telecom companies.”
The research measured parameters, including call set-up, speech quality and drop rates, as well as downloads and uploads speed. In all these, Vodafone Ghana posted strong performances.
The release quoted the Director of Technology at Vodafone Ghana, Ms Patricia Obo-Nai, as saying, “The very foundation of our existence as a telecommunications company is the quality of our network. In a very competitive and connected world, like Ghana has become, the network is the key differentiator”.
