Unilever launches new Close-up variant

BY: Maclean Kwofi
Unilever launches new Close-up variant

Unilever Ghana has unveiled a new variant of Closeup toothpastes into the Ghanaian market.

Dubbed, Closeup Complete Fresh Protection, the new addition to the family of closeup variants is a fluoride gel made with an active herbal ingredient, known as eucalyptus mint which prevents cavities and freshens breath.

Over the years, the closeup has been associated with freshness but with Closeup complete fresh protection, Unilever is offering customers more than just freshness.

The product offers five unique benefits to the consumer, these are deep cleaning, fresh breath, cavity protection, strong teeth, and protection from germs.

The main key ingredient, known as the eucalyptus mint, dates back to ancient history in the year 1642, when Abel Janszoon Tasman explored Tasmania, an island of Australia and discovered this amazing tree.

Beneficial in dentistry

The Managing Director (MD) of Unilever Ghana, George Owusu-Ansah, said at the launch of the new product in Accra on May 2, observed that research has showed that the eucalyptus herb has been very beneficial in dentistry and was tremendously good for strong teeth.

He said the herb was mostly associated with its anti-inflammatory germicide that helps soothe receding gums and helps stimulate the growth of new gum tissue.

He said he was hopeful that consumers who love their products and the eucalyptus herb will try this new variant and enjoy the additional benefits it offers.

For the best

The Marketing Director of Unilever Ghana, Nana Yaa Owusu-Ansah, said that at Unilever, the sole aim was to always offer customers the best of their brands.

“And in order to achieve this objective is by providing them with the kind of products they look forward to while focusing on their vision of expanding their portfolio through innovation every often,” she said.

She reiterated that this promise has been honoured with this new product and encourages the consumers to sample the products to help them with their dental health.

She said Unilever believes in working hard and continuously giving back to communities by providing products that complement their state of complete wellbeing.

The Oral Care Category Manager at Unilever Ghana, Joel Boateng, encouraged consumers to stick to oral habits that promote good oral health.