UBA launches ‘Awoof’ campaign

Author: Maclean Kwofi
Mr Soni Anwal — Deputy Managing Director of UBA
Mr Soni Anwal — Deputy Managing Director of UBA

United Bank for Africa (UBA), has launched a campaign to encourage the culture of savings from both its existing and new customers.

Dubbed “Awoof,” the campaign, which is being conducted in collaboration with Mobus Properties situated at Richfield Estate, will run from this month of August 2016 to the end of May 2017 and will reward more than 100 customers with different prizes.

The Deputy Managing Director of the bank, Mr Soni Anwal, said the promotion formed part of the company’s commitment to promote financial inclusion by ensuring that financial services were available to Ghanaians from all walks of life.

“UBA believes that everyone has the right to a safe and affordable way to save, invest or undertake financial transactions,” he said.

Additionally, he said in line with the company’s commitment towards delivering best  values  to its customers, it had in the last three years consistently developed exciting products and campaigns aimed at providing flexible options for people to start saving, rewarding loyal customers and attracting the segmented markets outside the banking sector.

“UBA has a rich and growing history spanning more than 70 years, it is very rare in Africa to have not only a bank that has survived through the years without failing and then going on to become not only a Pan African Bank,” he said.

Promo details and prizes

Giving details about the promotion, Mr Anwal said it was open to all existing and new customers and added that there was a wide range of flexible saving options for individuals and small business owners.

“To enter the promo, new and old customers must deposit a minimum of GH¢200 in their account. Customers would then receive an instant electronic notification with a unique voucher number that enters them into the promo,” he explained.

Mr Anwal said there would be a mini draw every 90 days to reward the early adopters of the campaign and the ultimate prize winner would receive a three-bedroom single storey townhouse in Accra.

He stated that all customers had an equal chance of winning any of the prizes in the promotion, adding “the promotion will be conducted in a fair and transparent manner under the supervision of the National Lotteries Authority.”

For his part, the Chief Executive Officer Mobus Properties, Mr Kojo Ansah Mensah, said the company was proud to be associated with the promotions as its ideals and values were in tune with that of the bank.

“We are very privileged to be a part of this promotion, therefore, I will urge Ghanaians to save in order to win exciting prizes such as the three bedroom house located in Accra,” he added.

The Head of Business Promotion at the National Lotteries Authority (NLA), Mr Ekow Incoom, said the authority was committed to ensuring that the promotions were conducted in a free, fair and transparent manner.