Ghana's biggest football viewing experience has entered a new era as 1XBET has been announced as the Headline Partner of "The Mall Is The Stadium," an innovative fan experience transforming the country's leading shopping malls into immersive football destinations.
Running throughout the tournament period, the campaign brings together football, entertainment, lifestyle, music and brand experiences under one roof, giving thousands of supporters an exciting new way to experience every match.
Organised by Jenius Mark, The Mall Is The Stadium is activating fan zones across Accra Mall, Achimota Mall, Atlantic Mall, West Hills Mall, Marina Mall and Junction Mall, creating vibrant community spaces where fans can cheer together in an atmosphere that mirrors the excitement of a live stadium.
As Headline Partner, 1XBET is powering the fan experience with engaging activations, exciting giveaways, interactive games and exclusive rewards throughout the campaign, further reinforcing its commitment to supporting football culture and creating memorable experiences for sports fans.
Each mall features giant LED match screenings with immersive stadium-quality sound, VIP viewing areas, sponsor activation zones, gaming experiences, food and beverage offerings, live DJs, MCs, celebrity appearances, and fan engagement activities that extend well beyond the ninety minutes on the pitch.
Visitors will also have the opportunity to participate in the 1XBET Lucky Wheel promotions on matchdays, with instant prizes including branded merchandise and refreshments. Throughout the campaign, fans will also stand the chance to win exciting prizes during scheduled draw days, including wireless earbuds and power banks, culminating in grand finale draws featuring smartphones and Smart TVs.
Speaking on the partnership, Eli Daniel-Wilson, Managing Director of Jenius Mark, said: "Football is part of our identity, our conversations, and our culture. Through 'The Mall Is The Stadium', we are reimagining how fans experience football by bringing the passion, excitement and community spirit of the stadium into Ghana's biggest lifestyle destinations. We are delighted to welcome 1XBET as our Headline Partner. Their commitment to fan engagement perfectly aligns with our vision of creating Ghana's most immersive football viewing experience."
Also commenting on the partnership, Obed Afriyie Boakye, Country Manager for 1XBET, said: "At 1xBet, we believe there's no better place to watch football than alongside people who love the game just as much as you do. That's why partnering with TMITS felt like the perfect fit for us. It is a truly special place where fans can come together, celebrate every goal, every save, and every unforgettable moment of the tournament as one community."
"We're proud to be part of this experience and have made sure that every visit to the fan zone is one to remember. Fans can look forward to interactive activities, mini competitions, and prize draws on July 11, 14, and 15, with the Grand Prize Draw on July 19 bringing the tournament to an exciting close. And, as always, we encourage everyone to enjoy the game and bet responsibly."
Beyond football viewing, The Mall Is The Stadium is designed as a complete lifestyle destination where families, friends, and football enthusiasts can connect through music, food, gaming, shopping, and shared experiences.
Supporting partners for the campaign include GCB Bank, Decathlon, DStv, with Wawolo serving as the official Experience Partner.