Svani Motors to establish vehicle assembly plant

BY: Samuel K. Obour

One of the Mahindra cars that were outdoored.SVANI Motors, an automobile dealer and a subsidiary of the Svani Group, has acquired a 9.6 acre land along the Accra-Tema motorway for the construction of a modern automobile plaza that would house the assembly plant and a service centre.

The Executive Chairman of Svani Group, Thomas Svanikier, who announced this at the company’s launch of new Mahindra vehicles onto the Ghanaian market, said the decision to build the assembly plant was informed by the need to explore the vast investment potentials and also, service the needs of the vehicle’s market in the sub-region.

According to Mr Svanikier, the automobile plaza would explore the potential of the fast expanding local automobile market and offer quality and affordable vehicles and services to meet increasing market demand in Ghana and other neighbouring countries.

He said the company was in the process of concluding the modalities with its partners for the establishment of the facility that would assemble Mahindra vehicles.

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Svani Motors, which is the sole importer and distributor of Mahindra vehicles,  was collaborating with the manufacturers of Mahindra in India for the project, he disclosed.

“We would start assembling the Wheelers and then move on to assemble the pick-ups in 2014,” he said.

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Touching on the three new Mahindra cars that were outdoored, he said these new vehicles have been designed and built to satisfy and delight customers, and also to beat  competition.

These cars, known as the “next generation of Mahindra cars” include the Mahindra XUV 500, Mahindra Genio and Mahindra Xylo.

Mr Svanikier assured customers of the availability of quality spare parts and efficient after sales services.

Currently, he said, the Svani Motors, which controls about 20 per cent of the global vehicles market in Ghana, had service centres in Accra, Takoradi, Koforidua and Kumasi.

In addition, he said, Svani Motors was collaborating with Fidelity Bank to introduce a vehicle hire purchase and lease scheme to make it easy for every body, particularly organisations and workers, to be able to purchase the vehicles.

The Managing Director of Fidelity Bank, Mr Edward Effah, who launched the cars, commended the company for the strides achieved in contributing to the growth of the national economy.

He confirmed the bank’s preparedness to provide financing to customers to purchase the vehicles.