Premier Bet adds new lines

Premiere Bet, one of the popular and pioneer sports betting companies in the country, has introduced Live Betting, a product which enables its patrons to bet in many ways across different markets.

The product allows customers to stake on a game that is in progress, in contrast to pre-match betting where all betting ceases once the game or event begins. 

The company also launched the virtual horse racing (VHR) and the football roulette, which according to management is to expand the frontier of customers’ wins.

The Operations Manager and Chief Executive Officer of Premier Bet, Mr Tony Hill, said what made in-play/live bets exciting was that “the odds are updated as the action unfolds so you can challenge their opinions in a live environment, in real-time”.

This means that “if you are watching a football match and you see that both teams have started with all guns blazing, you might be more likely to predict that the first goal will arrive early. If that’s the case, then you can back your opinion by betting the time of the first goal in-play,  Mr Hill added.

The company started operations two years ago and now boasts 28 betting centres across the country and currently working to launch the online version to give real comfort to people to patronise the service from their homes.