Opportunities for SMEs in E-commerce delivery service sector as key companies quit
The writer

Opportunities for SMEs in E-commerce delivery service sector as key companies quit

The e-commerce delivery sector in Ghana has expanded significantly in recent years, with important competitors such as Glovo and Jumia Foods dominating the market. E-commerce has emerged as a key engine of Ghana's economic growth. 


With the widespread use of the internet and mobile technologies, e-commerce has altered the way businesses operate, allowing customers to buy and sell goods and services online from anywhere in the globe. 

According to Statista, Ghana's e-commerce business was valued at $300 million in 2020 and is anticipated to increase at a compound annual growth rate of 21.6% between 2021 and 2025. 

As important players in Ghana's E-commerce Delivery sector leave the market, there are several chances for Small and Medium Enterprises (SMEs) to step in and fill the gap. 

With rising demand for online shopping and delivery services, SMEs have an opportunity to capitalize on this developing market and establish themselves as significant participants in the industry.

The following opportunities exist for SMEs in Ghana's e-commerce delivery sector:

Niche markets

As larger competitors quit the market, SMEs can focus on previously neglected niche areas.

For example, a small delivery company could specialize in delivering organic groceries or artisanal products to people in Ghana's specific regions where these types of things are in high demand. 

By focusing on specific markets, SMEs can carve themselves a distinct place in the competitive e-commerce delivery industry.
A small delivery company may specialize in delivering organic and locally produced products to health-conscious consumers in metropolitan settings. 

This SME could stand out from larger delivery companies that offer a broader selection of products by collaborating with local farmers and producers. 

While larger businesses may priorities efficiency and volume, smaller delivery companies can offer personalized and expedited delivery options to customers who value speed and convenience.

Personalized services

One of the most important potentials for personalized services in Ghana's e-commerce delivery business is the customization of delivery options.

Delivery firms may attract and maintain SME clients seeking customized solutions by providing personalized delivery alternatives. 

Another opportunity for personalized services in Ghana's e-commerce delivery business is the use of technology and data analytics to optimize delivery routes and increase efficiency. 

For example, delivery companies can employ data analytics to track consumer preferences and behavior, allowing them to forecast demand and streamline delivery operations. 

Delivery businesses may provide SMEs with real-time delivery status information and a smooth customer experience by employing technologies such as GPS tracking and route optimization software.

Regional expansion

The growing demand for rapid and dependable delivery services across the country is one of the primary elements making regional expansion a realistic choice for SMEs in Ghana's e-commerce delivery business. 

As more consumers resort to online shopping for their daily necessities, there is a growing demand for quick and cost-effective delivery options that can reach customers across the country. 

SMEs must invest in infrastructure and grow their network of partners and service providers. 

The Ghana e-commerce delivery business offers excellent opportunities for regional expansion for SMEs prepared to invest in infrastructure, extend their network, and adapt to changing market dynamics.


Technology integration

SMEs may use technology to optimize delivery processes and create a consistent client experience.

A small delivery company might develop a mobile app that allows consumers to follow their orders in real time and connect with the delivery personnel. 

Technology integration can help SMEs implement route optimization software. SMEs may use smart algorithms to plan the most efficient delivery routes, lowering fuel costs and improving delivery times. 

This not only helps SMEs reduce operational costs, but it also improves the overall client experience by ensuring timely deliveries. 


SMEs must also embrace cloud-based inventory management tools, which allow them to track inventory in real time, properly manage stock levels, and automate the reorder process.

Sustainable practices

Sustainable practices have become a crucial part of modern corporate operations, and Ghana's e-commerce delivery sector is no different. 

Small and medium-sized firms (SMEs) in this area have a unique chance to adopt sustainable practices that benefit the environment while also contributing to long-term business success. 

By incorporating eco-friendly activities into their operations, SMEs can not only lower their carbon footprint but also appeal to environmentally concerned consumers who value sustainability.



As important firms quit Ghana's E-commerce Delivery market, SMEs can fill the void and position themselves as industry leaders. 

SMEs may capitalize on Ghana's growing demand for online shopping and delivery services by focusing on specialized markets, providing personalized services, expanding regionally, integrating technology, developing partnerships, and implementing sustainable practices.

Dr Andrews Ayiku, Lecturer/SME Industry Coach, Coordinator (MBA Impact Entrepreneurship and Innovation), University of Professional Studies Accra
[email protected]
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