Nurture soft skills to fit into corporate world - Allure Ghana CEO
The Chief Executive Officer (CEO) of Allure Ghana, Mrs Dzigbordi Dosoo, has urged students of the University of Professional Students, Accra (UPSA), to develope their soft skills as they chart a successful career path.
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Soft skills, she explained was the inexpensive and basic non-technical skills that combined people’s social, communication, character and emotional intelligence to enable them to navigate their environment and effectively work well with others to produce results in the corporate environment.
At the Management and Professional Day 2017 at UPSA ,on March 24 in Accra, on the theme, ‘Branding yourself for the corporate world’, Mrs Dosso said, “Research has proven that our intellectual skills which is equally important only contribute to 15 per cent of our corporate success.”
She said, “It is key to remember that the manner in which you project yourself and communicate is what makes you recognisable.”
Mrs Dosoo stated that it was very essential to combine acquired knowledge and soft skills to connect efficiently with others in order to build a brand successfully.
Align culture with corporate
Mrs Dosso said living in a country especially where culture was valued, one needed to carefully align with the corporate environment.
She said that people always mixed culture up with the corporate thereby failng in their career since the culture of a country always contradicted what was in the corporate world.
Mrs Dosso said, “The Ghanaian culture makes us timid and shy but the corporate rule also require that people build a high level of confidence in order to thrive. Mixing these two would backfire because not all cultural rules apply in a corporate world and vice versa.”
She added that people needed to know the difference between culture and corporate and honour culture outside the confines of the working environment while building extra confidence to break career barriers.
Management and professional Day
The Dean of the Faculty of Management Studies, UPSA, Prof. Albert Puni, said the school’s Annual management and professional day was designed to give students extensive knowledge about the professional world that could not be acquired in the classroom.
He said that the programme was normally targeted at the final year students to enable them acquire extra knowledge in order to prepare them for the corporate world.
Mr Puni said: “It is important to render extra knowledge to our students for them to breakthrough in the corporate world and uphold the image of the school as well.
Awards
The faculty awarded some final year students who excelled academically during their stay in the school.
