New ride-hailing service Little enters Ghana market this December
Little, the Pan-African ride-hailing service that originally started in Kenya in 2016 is expected to start operations in Ghana with an official launch on December 15, 2022.
Little is touted as a highly professional and user-friendly service that provides safe, on-demand rides with various car categories to suit every rider’s unique preferences.
Since its inception, the company has quickly grown from a Kenyan company into a global company with footprints in Kenya, Tanzania, Ethiopia, India, Senegal, Uganda, Somalia and now, Ghana.
According to Kamal Budhabhatti, C.E.O of Little, the company has a dedicated team in each country of operation which is determined and excited to make footprints on the entire African continent.
Little’s Chief Operating Officer, Niladri Roy has also echoed this excitement in a statement that, the team is poised to make Little the best in Ghana. He added that the decision to bring Little to Ghana was not difficult to make. According to him, Ghana, especially Accra has become increasingly cosmopolitan with a high demand for corporate ride-hailing services like Little.
Unlike other ride-hailing services currently operating in the country, the business focus of Little is on the corporate segment so Little drivers are highly professional and the cars allowed have higher requirements. This means that even individuals in the retail segment who use the service get to enjoy a higher quality of service than they would get elsewhere.
For corporates, Little is a comprehensive transportation management system that makes it easy to manage logistics costs at every level of the company. It provides automated and credible 100% audit trail of transportation costs. Employees can ride in comfort and style as they move around town, for business. These benefits and more are offered on a post-paid basis to corporate clients
Perhaps, one of the most beneficial things about companies associating with the Little brand is the fact that the company’s business model respects and rewards its drivers, customers and other stakeholders. According to Felistas Kisivo, a Little Executive, passion for diversity and inclusion is seen in how Little charges low commissions on rides and the empowering communal platforms created for Little drivers. To top it all off is the unique service category: Superwoman. The Superwoman service option is designed with the safety of women in mind. It’s also an empowerment tool for more female entrepreneurs to venture into the business of ride-hailing. “I encourage female riders to book a Superwoman ride with Little and support a fellow woman”, she said.
Both corporate and individual riders have access to an array of car categories to choose from: Basic, Comfort, Comfort+ and Super Woman. Additionally, Little is designed with rider and driver safety in mind; and is equipped with security features such as GPS map tracking, SOS Emergency Services, Trip Sharing, Service Rating and 24-hours of customer support services.
A preliminary survey of the market shows that riders are excited to have such a service in Ghana because currently, there is no ride-hailing service in Ghana offering professional ride-hailing services to individuals as well as a dedicated transport management system to companies.
Participants in the company’s pilot tests have observed that to ride in a Little is to relax: you don’t have to worry about price surges and cancellation fees. In fact, Ms. Kisivo has hinted that we should rather be looking out for surprises like more discounts, special birthday packages and corporate surprises, a chance to have a tête-à-tête with their celebrity brand ambassador, and many more!
The Little app is available on both Google Play and the App Store. Drivers can also download the Little Agent app to enjoy the lowest commission rates in the market, free data and other benefits. Further information can be found on www.Little.biz or via email: