Each day, new developments emerge from one of the fastest growing industries with modes of soft and hardware applications developed and churned onto the market place.
Today, Motorola which we knew years back as a provider of a two-way communication company is now in the race of providing a high tech communications solutions.
The company which has operated in this country for the past 56 years or so through its agents Dizengoff and Fairgreen Ghana has introduced a variety of applications into the market through its Enterprise Mobility solutions to create and enhance business solutions in the fast moving ICT market place.
Enterprise Mobility, which provides a cutting edge ICT solutions to improve the global business environment is not just limited to bar-code scanning, enterprise voice, micro kiosks and mobile computers, OEM products but also radio frequency identification and wireless broadband network.
The General Manager, Motorola Solutions Africa, Mr Carlos Ferraz in a chart with some media personnel said Motorola was no more a provider of a two-way communication gadgets but that the company now provides total business solutions through its high tech operations.
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He said the company acquired Psion in 2012 for US$200 million in order to expand Motorola’s mobile computing portfolio as well as gaining deep expertise in manufacturing, industrial and supply chain sectors where Psion had traditionally been very strong.
Mr Ferraz said Motorola Solutions with Psion offers complete end to end solutions for both knowledge workers and line workers.
“Currently, we can say that Motorola is a leader in all markets we serve and this include Public safety communications, enterprise mobile computing, commercial two-way and radio advanced data capture”, he said.
The company has an 80 year rich history in providing ICT solutions to its diverse customer base from government to manufacturing and field mobility; transportation and logistics; retail and hospitality; energy and utilities; education and healthcare.
Motorola Solutions serves both enterprise and government customers with core markets in public safety government agencies and commercial enterprises. These include public safety communications from infrastructure to applications and devices such as radios as well as task-specific mobile computing devices for enterprises.
“We produce advanced data capture devices such as barcode scanners and RFID (radio-frequency identification) products for business. We make professional and commercial two-way radios for a variety of markets, and we also bring unlicensed wireless broadband capabilities and wireless local area networks – or WLAN – to retail enterprises”.Mr Ferraz said
“As an industry leader in government and public safety, we design and develop devices including radios and the infrastructure that supports them. Our mission-critical design philosophy led to our new High Velocity Human Factors investigation, an area of cognitive research that helps us develop products for first responders by working with them in crisis situations to study their communication needs. We take what we learn in the field and bring it back to the lab to create products that will function under extreme conditions and networks that will reliably support those products”.
Working with global channel partner, Motorola Solutions reaches an extensive customer base, from small businesses to Fortune 500 companies. “Our focus is on developing integrated end-to-end solutions that deliver a clear return on investment, and our products empower individuals through seamless connectivity”
According to the General Manager Motorola is committed to Africa and it was against this background that the company plans to expand its frontiers in the continent.
He said the business model of the company was to sell solutions to customers through channel partners who are also trained and equipped to provide support services to customer organisations.
“Our first step is to expand our existing partners so that they can cover bigger markets” he said and stated that the potential in Africa was very huge and not serviced. We want to see more channel partners he reiterated.
Asked why the expansion of channels in Ghana, Mr Ferraz stated that Ghana was one of the 10 fastest growing global economies and with a strong economy based on Gold and cocoa exports.
He said Ghana had been considered as a an economic and democratic success story and according to US president Obama “a good news story in Africa” and added that Ghana was an ideal location to expand business to other key West African markets like Cameroon and Senegal.
By Lloyd Evans/Graphic Business