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Kasapreko wins most admired brand in Africa award

BY: Graphic.com.gh
FLASHBACK: Kasapreko wins Outstanding Alcoholic Beverage Company at WABEA
FLASHBACK: Kasapreko wins Outstanding Alcoholic Beverage Company at WABEA

Kasapreko Company Limited, one of the leading beverage producing companies in Ghana emerged among the Top 25 most admired brands in Africa at the 7th annual Brand Africa report in Belgium on May 24, 2019.

Kasapreko Company Limited (KCL) was the only Ghanaian business that made it to the top 25 most admired brands in Africa, according to the report unveiled by the Johannesburg Stock Exchange (JSE) in partnership with Geopoll, Kantar, Brand Leadership and Africa Business Magazine.

Brand Africa 100 is a Pan Africa survey and ranking of Africa’s best brand developed by Brand Leadership.

The rankings are based on a comprehensive survey by Geopoll, a global leader in providing high-quality market research in emerging markets and strategy analysis weighted by consumer admiration and Kantar, the world leading Data, Insight and consulting firm.

Kasapreko Company Limited beat many brands.

Commenting on the award, Mr. Richard Adjei, Managing Director of Kasapreko said, the honour was dedicated to the hard-working staff of the company, key distributors and partners for their continuous support and growth to the organisation.

He also thanked the customers and consumers of Kasapreko brands on the continent which has seen the company ranking as the most indigenous Ghana beverage provider in Africa.

Mr. Gerald Bonsu, the commercial Director on his part said the company’s brand portfolio holds the most loved brands such as Alomo Bitters, Storm Energy Drink, Awake Purified Drinking Water and K20 Whiskey.

Mr. Bonsu assured that the flagship brand of the product of KCL, Alomo Bitters is in its 20th anniversary.