Kasapreko unveils new Alomo Silver Bitters

Indigenous international beverage company, Kasapreko Company Limited (KCL), has officially launched its new alcoholic drink, the Alomo Silver Bitters, in Kumasi, the Ashanti regional capital.

That brings the company’s drink-portfolio to 16 brands.

 The new Alomo Silver Bitters was unveiled by the Asantehene, Otumfuo Osei Tutu II. 

The Alomo Silver Bitters brand is a blend of tropical plant extracts based on some family recipe, scientifically processed to ensure good health.

Otumfuo said the introduction of Alomo Silver Bitters by Kasapreko was an indication that the company was committed to innovation and keeping up with trends, with a critical understanding of the dynamics of the local market.

“I have a strong conviction that this Alomo Silver Bitters will make strides in the beverage industry not only in Ghana but globally and I am glad to endorse it just like I did for Alomo Bitters about 12 years ago,” the Asantehene said.

The Group Chairman and Founder of KCL, Dr Kwabena Adjei, said the Alomo Silver Bitters, which is less bitter with a minty taste, contains herbs that have been used since ancient times for maintaining good health.

Dr Adjei added that the drink was better enjoyed straight -on the rocks or with one’s favourite mixer.

Kasapreko is the first of local manufacturers to establish a modern quality control and product development laboratory and first to introduce their own proprietary bespoke bottles and caps.

With over 20 years of experience and credibility in the beverage industry, Kasapreko operates all over Africa, in Togo, Cote-d’Ivoire and South Africa, with a large consumer base in Nigeria and distribution network in Europe and the Americas.