Kasapreko enters East African market
Ghana's Kasapreko Company Limited has expanded its footprint into the East African market, introducing popular brands such as Alomo Bitters, Alomo Gold, Kasapreko London Dry Gin, Black Rock Whisky, Carnival Strawberry and Kalahari Bitters to the people in that region.
The Canary International Trading Company Limited, a subsidiary of the Canary Group of Companies specialising in food and beverage distribution, facilitated Kasapreko's expansion into Kenya.
Speaking during the launch at the Ghana High Commission in Nairobi, the Founder of Canary Group of Companies,Patrick Masope-Crabbe, said the firm will focus on a Business-to-Business (B2B) model in order to ensure that the Kasapreko products spread rapidly into the market to reach consumers.
He mentioned that their goal is to collaborate with a wide range of alcohol distributors and establishments.
Canary International currently operates in West Africa, East Africa and the United Arab Emirates.
Meanwhile,the International Business Development Director at the Kasapreko Company Limited, Francis Holly Adzah, encouraged Kenyans and the East African community to embrace Ghanaian heritage by experiencing the diverse array of beverages offered by the company, Capital FM Kenya reported.
He mentioned that Kasapreko had leveraged research and development, incorporating cutting-edge technology with local and traditional recipes in the production process.
“Kasapreko stands as a beacon of quality, innovation and heritage, boasting a state-of-the-art production facility, global export reach and an iconic flagship product, Alomo Bitters,” he added.