Isuzu 'outdoors' latest KB pick-ups

The latest Isuzu pick-up would be launched in Ghana by Africa Motors, the sole and authorised dealers in the Isuzu range of vehicles in Ghana.

The world’s biggest automakers have been increasing investment in emerging regions such as Brazil, India and Russia as well as Africa in recent years to make up for slowing or stagnant sales in developed European or US markets.

GM, which also owns the Opel and Cadillac brands, started production of the sixth generation of the Isuzu KB range at its Port Elizabeth plant in South Africa this month, Mr Spangenberg said.

Detroit-based GM operates three manufacturing plants across South Africa, Kenya, and Egypt.

“We can anticipate that the continent as a whole will become more and more important,” Mr Spangenberg said.

“The new Isuzu pick-up is a vehicle vitally important to GM in Africa.” Production in Egypt will begin in the second half this year, he said.

The all new 6th Generation Isuzu has a bigger bolder look, with smooth and well-proportioned styling. The vehicle’s wedge shaped profile imparts a muscular and sporty expression while at the same time providing a distinct aerodynamic advantage.

Story by Suleiman Mustapha