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Intensify education on E-Levy —Jumia CEO

BY: Justice Agbenorsi
Tolulope Thomas, CEO of Jumia Ghana

The Chief Executive Officer (CEO) of Jumia Ghana, Tolulope Thomas, has underscored the need to intensify education on platforms exempted from the 1.5 per cent Electronic Transfer Levy (E-Levy).

She said while the implementation of the E-levy has been favourable for her outfit which is a registered organisation with the tax authorities, “What we need to do now is to keep educating our consumers to know that when they shop online and they use their prepaid services, there are no additional charges”.

The education, she said will remove perceptions that inhibit consumers from purchasing goods online.

Ms Thomas was speaking at the launch of the 10th anniversary of Jumia’s presence in the country.

Launch

The launch was on the theme, '‘10 years with you’.

She explained that the anniversary, which is aimed at supporting its consumers by providing a wide range of relevant products at the best prices and establishing new partnerships with both international and local brands, will run for one month.

The launch of the anniversary also saw a panel discussion on the socio-economic impact of e-commerce in the country over the last decade.

She explained that Jumia will continue to provide seamless support to all its vendors and partners in the quest to grow and develop their businesses while offering convenience and affordability to our consumers.

“We will also stay committed to creating job opportunities for the youth as well as positively impacting the nation’s economy with further expansion to more rural areas.

“We are grateful to all our employees, consumers, policy makers, sellers, and all the players in the ecosystem for helping us achieve this momentous milestone. 10 years with you,” she said.

Appeal

For his part, the Executive Director of the E-Commerce Association of Ghana, Paul Asinor, appealed to government to engage members in the sector before reviewing the impact of e-levy in the mid-year budget presentation.

“We do not want an instance where government will keep increasing the E-levy and see it as an easy way to increase revenue and want to stop it now in the budget, because it will affect our business.

“If the cost of doing business continue to increase, businesses will gradually reduce their investment and look outside where operations are less costly,” he added.