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Improving industrial arts and crafts -SoundOut Premium Art Exhibition makes a debut in France

BY: Graphic Business
Some artworks displayed at a previous exhibition
Some artworks displayed at a previous exhibition

The premium art exhibition launched by the Ghana Export Promotion Authority (GEPA) as part of measures to boost the production capacity of Ghana’s export sector, will make its debut in France this month (April).

A media release issued in Accra said that the GEPA in partnership with Media AK, Empire Protocol, the French Embassy in Ghana, Ghana Mission in France and UNESCO is organising an Art Festival dubbed “Accra in Paris” at the Elysee Montmartre in Paris on April 23, 2022. The event continues at UNESCO with a premium exhibition, The SoundOut Art Exhibition from April 25- 28, 2022.


Artists

Ten Ghanaian Artists are featuring their works on a variety of aesthetic mediums that will appeal to art lovers, collectors, and students of art the Accra in Paris edition.

The idea behind SoundOut making an appearance in Paris is to leverage patrons of the Accra in Paris musical concert, tap into the cultural space of the French Community, and encourage an appreciation of the vibrance Ghanaian art offers.

Previous SoundOut Art Exhibitions held at the Grand Arena, Accra International Conference Centre in December 2020 and August 2021, saw a good number of patrons from the European community attending the exhibition.

The Head of Ghana’s Mission in France, Anna Bossman and the French Ambassador to Ghana, Anne Sophie Avé, are expected to attend the event.


Industrial art and craft

The industrial art and craft sub-sector contributed a total of $30,630,413 to Ghana’s non-traditional exports (NTEs) earnings in 2020.

The figure indicates an increase of 110.88 per cent from $14,524,610 in 2019, and it is attributed to the increasing demand for made-in-Ghana products.

In previous years, the industrial art and craft sector has seen very marginal growth values, thus interventions that promote exposure of Art products such as the SoundOut Art Exhibition are impactful and necessary.