How Fidelity emerged Bank of the Year
Fidelity Bank Ghana Limited won three separate awards at the 15th Ghana Banking Awards which culminated in the bank being named the Bank of the Year ahead of the other 27 banks in the country.
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The bank also won the awards for the Trade Deal of the Year and Corporate Social Responsibility (CSR) categories. The CSR award was won for the second consecutive time by the bank.
Other awards Fidelity Bank won include the second runner-up for Customer Care and second runner-up for Financial Performance.
The prestigious awards ceremony, which is organised annually by Corporate Initiative Ghana is viewed as the benchmark for the performance of banks in various categories such as Long-Term Loan Financing, Product Innovation and Financial Performance.
Growth and integration
Fidelity Bank last year increased its profit before tax by 83 per cent to GH¢205.8 million, up from GH¢112.5 million in 2014. The bank grew its deposits by 69 per cent to GH¢3 billion from GH¢1.78 billion in 2014.
Fidelity Bank’s customer growth has been partly attributed to the bank’s acquisition and integration of ProCredit and also as a result of the Save for Gold deposit promotion which rewarded over 100 customers of the bank with three gold bars and 120 gold coins.
The awards come at a time when the bank is poised to launch its 10th anniversary celebrations in October, this year.
The bank sees the Best Bank of the Year award as the reward for 10 years of dedicated banking services in the country.
Jim Baiden
In an interview after the awards, the Deputy Managing Director of Fidelity Bank, Mr Jim Baiden, expressed the bank’s excitement and honour for winning the prestigious laurel.
“It is a privilege for us at Fidelity Bank to win in such respected and competitive categories of the Ghana Banking Awards. This means that Fidelity Bank is indeed a competitive bank. A bank that has been built on the belief, the trust, and the commitment of our customers and employees,” he said.
He dedicated the awards to customers, employees, and stakeholders for believing in the bank, saying “we will continue to go the extra mile to bring quality services to them and also work even harder to impact lives within the Ghanaian community we operate in.”