Hollard partners IBAG to create more awareness
Shaibu Ali (right), President, IBAG presenting an award to Maame Efua Sackitey–Williams, Head of Broker Market, Hollard Insurance.

Hollard partners IBAG to create more awareness

An insurance firm, Hollard Insurance, is building a strong partnership with the Insurance Brokers Association of Ghana (IBAG) to deepen insurance awareness in the country.


This has become necessary due to the low insurance penetration rate which stands at two per cent, despite the increasing growth and uptake of insurance among Ghanaians.

“We understand the unique role of brokers in enabling more people to create and secure a better future and our partnership with them aims to deliver a triple win for all. Thus, a win for the customer, the broker, and us,” the Managing Director (MD) of Hollard Insurance, a subsidiary of Hollard Ghana, Daniel Boi Addo, said in a press release issued by the insurance firm in Accra.

The award

The release is also to announce Hollard Insurance as the first runner-up for the Most Broker Friendly and Supportive Insurer award by the IBAG.

The Most Broker Friendly and Supportive Insurer Awards was the highlight of the 2023 IBAG Annual Conference & Exhibition held at, Sunyani in the Bono Region.

Winners were recognised based on criteria such as turn-around time in reasonable quotes and terms; adequacy of commission paid; quality of underwriting and coverage granted; willingness to make concessions in claims settlement and how corporative they are with brokers.

Mr Addo expressed appreciation to all brokers for the honour done on the Hollard brand.

He thanked the broker team, headed by Maame Efua Sackitey-Williams, and all supporting teams for helping to build impactful relationships with brokers.

“At Hollard, we say ‘Long Live the Broker’ because we understand in a world of growing complexity, we need expert navigators who can point us in the right direction,” he said.

The conference

Over 200 participants attended the conference which included insurance and reinsurance brokers, insurance and reinsurance companies.

The 2023 edition of the IBAG Educational Conference and Exhibition was organised to aid the continuing professional development that presents delegates with an opportunity to network and build relations, learn, and share best practices, innovative ideas, and strategies for the progress of the insurance industry.

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