Graphic Business/ Stanbic Bank hold breakfast meeting Aug. 24

BY: Kester Aburam Korankye

Graphic Business, in partnership with Stanbic Bank Ghana, will on Tuesday, August 24, hold the next edition of its esteemed breakfast meeting series to discuss how media and marketing communication can become the springboard for the revival and advancement of African businesses and economies in a post COVID-19 era.

Scheduled to take place at the plush Labadi Beach Hotel in Accra, the event is on the theme; “Media and Marketing Communication Post COVID-19: A Catalyst for Africa’s Socio-Economic Resurgence”.

It will bring together captains of industry, members of the business community, investors and policy makers to discuss how media and marketing communications can spur the resurgence of Africa’s economies after the pandemic.

The event has the Graphic News App, Joy News and the Labadi Beach Hotel as partners and will commence at 7a.m prompt.

Participants who may not make it to the Labadi Beach Hotel to be part of the discussions can join the event via Facebook @Dailygraphicghaana or @StanbicBankGhana.  

A live telecast of the event will also be available on www.graphhiconline.com with regular updates on the Graphic Business twitter handle @graphicbusines.  

Panellists

The Chief Executive Officer of ABN Holdings, Mr George Twumasi, will lead a discussion on the changing landscape of the industry in a post-COVID-19 era while the Executive Director, Media Foundation for West Africa and Board Chairman of the Graphic Communications Group Limited (GCGL), Professor Kwame Karikari, will help participants to understand the people’s factor in media and social cohesion and personal fulfilment.

A digital marketing and communications expert, Mr Stephen N. Boadi , responsible for the online presence of major global FMCG brands in Africa will help patrons to understand the disruptions and new opportunities on the continent.

Context

Media and marketing communications is essentially a targeted interaction with customers and prospects using one or more communication channels such as advertising, public relations, social media, websites, digital media and promotions.

With the emergence of the COVID-19 pandemic, which still rages, business strategists are beginning to embrace new ideas as a means of advancing their companies’ interests while remaining relevant in the market space.

The world of marketing communications has had to adapt rapidly — more so than ever before. Proactive and reactive strategies are needed to respond to a global crisis while being delivered at lightning speed.

According to experts, effective communication was not about having all the answers or communicating only when there was good news to tell, instead it required honesty about the exceptional challenges at hand, the steps being taken to address them and the inevitable hurdles and set-backs that might occur along the way.

Communication has the power to bring audiences along and create customer or employee loyalty that could prove invaluable to the future of a business. Strong and effective communication will, therefore, prove to be more critical than ever for businesses and leaders in the year ahead.