Global Media Alliance (GMA) has been adjudged the best agency in Internal communications at this year’s Golden World Awards organised by the International Public Relations Association (IPRA) in Barcelona, Spain at the weekend.
The company beat more than 29 other international PR agencies to win the award.
“GMA’s recognition was based on the use of innovative ideas through its subsidiary, YFM, the number one urban radio station in Ghana to champion a creative internal communication campaign dubbed #YVENGERS that effectively engaged personnel across the company,” a release issued in Accra on Monday said.
The release said YFM, wanted to strengthen the bond and spark some excitement between DJ’s, presenters, technicians and management, among others, with the YVENGERS Campaign.
The campaign was initiated a week to the premier of the the Avengers Infinity War Movie to target staff and patrons of YFM on social media where artworks of most employees of the company were designed to depict a character from the Avenger movie franchise.
The YVENGERS campaign engaged over 4,000 young Ghanaians on Twitter who found the artwork interesting and continued to talk about it after the campaign.
YVENGERS was number one on the trend list for the first week and among the top five during the second week.
The Chief Executive Officer (CEO) of GMA, Mr Ernest Boateng, who received the award on behalf of the company, according to the release said: “The award which was made possible by our innovative staff is another achievement in, the journey of this company.
Team bonding among the staff of GMA has also contributed to our great journey. GMA promotes such qualities through fun filled campaigns and being recognised internationally for this, makes us all proud to be a part of the GMA family.”
Mr Boateng said the award was for all staff of the company for their contribution in growing the business.
“GMA has, over the years, been recognised both locally and internationally for its outstanding contribution in the PR and Media industry”, the statement said.
The Programmes Manager at YFM, Mr Eddy Blay, commended the team for the recognition, and said: “We are elated on being recognised with an International award.
We are truly humbled and honoured to win in this category. We dedicate this award to all our audience and social media followers for their support to the station.”
IPRA Golden World Awards
The annual IPRA Golden World Awards (GWA) initiative, established in 1990, recognises excellence in public relations practice worldwide in a variety of categories.
Recipients of the award take particular pride in the recognition granted to their entry as meeting international standards of excellence in public relations.
It fulfills this aim through networking opportunities, its code of conduct, and intellectual leadership of the profession.
With several years of experience, IPRA, recognised by the United Nations, is now present throughout the world wherever public relations is practised.
GMA is an Integrated Communications and Media Company with over 20 year’s experience in PR, events management, digital marketing, mroadcasting (YFM, Happy FM and e.tv Ghana), Creatives and production.