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Absa promotes its digital banking ahead of Christmas festivities

BY: Business Desk Report
M.anifest, Absa Brand Ambassador,  watching the music video to signal the start of the campaign
M.anifest, Absa Brand Ambassador, watching the music video to signal the start of the campaign

As part of efforts to promote digital and smart banking, Absa Bank Ghana, in collaboration with its Brand Ambassador, M.anifest, has unveiled a music video ahead of the Christmas festivities to demonstrate how customers can bank conveniently during the busy season.

Christened “Simple & Easy”, the campaign is designed to encourage customers to use Absa’s digital platforms and card services to bank smart since it is faster, safer and easy to use.

A release issued in Accra by the bank on Wednesday said: “The music video depicts a day in the life of a customer and the various transactions or banking activities that can be conveniently accomplished using Absa’s digital banking platforms. It showcases the Absa Vertical Card with contactless technology, rolled out earlier this year, which enables customers to make payments more conveniently just by a tap on payment terminals.”

Promoting Absa Mobile Banking App

It said the campaign also featured the new improved Absa Mobile Banking App with facial recognition, biometric technology, bill payments, mobile money transfers as well as other enhanced functionalities that allowed customers to do even more on their phones.

Other digital services, the release said, included “Absa ChatBot Banking, cash accepting ATMs which enable customers to make deposits and Hello Money USSD *895#, which functions without internet.”

The Retail Banking Director at Absa Bank Ghana, Mr Charles Addo, also said in the release that “As a forward looking organisation, we are committed to building a bank that is future ready, so we deliberately and strategically tap into new technology to make banking smarter, safer and convenient for our customers. Our focus is to always find innovative ways to continuously enhance customer experience.”

He said the bank’s Vertical Contactless Debit card, which is the first on the market, was designed to align with customers who actually used cards in this digital age; whether at the ATM, swiping or tapping to make payment.

Commenting on the campaign, M.anifest noted that "Simple and Easy is not just a slogan. It is the exciting reality of what Absa's innovative digital solutions provides for the everyday life of customers. It makes life extremely convenient. I can personally attest to that”.