Fidelity Bank partners KiDi to promote digital banking

BY: By Emmanuel Bruce

Fidelity Bank Ghana has named highlife and afrobeats singer-songwriter KiDi as the brand influencer for its innovative bouquet of digital products and services to promoting its Digital Banking Campaign.

The Fidelity Digital Banking Campaign seeks to reinforce the value and safety of digital financial transactions, especially against the backdrop of COVID-19.

The portfolio of digital products includes the Fidelity Mobile App, Fidelity Online Banking, Fidelity USSD, Fidelity’s online account opening portal, Fidelity’s POS system and of course, Kukua, Fidelity’s WhatsApp Banking Assistant, among many others.

The award winning and talented musician, known in real life as Dennis Nana Dwamena, in a release issued by the bank said: “I am proud to partner with Fidelity Bank, a bank that is transforming the lives of its customers with its digital products and services. I am excited to spread the word about the many benefits of the bank’s digital products and services as I can attest that they make my life easier.”


Speaking on the partnership with KiDi, the Divisional Director, Retail Banking of Fidelity Bank Ghana, Nana Esi Idun-Arkhurst, said KiDi was the right inspirational person with dynamism and cross-generational appeal to promote the bank’s full innovative digital bouquet of products and services.

“The energy and ambition that he reflects is an incredible match with our digital initiatives and our commitment to excellence,” she stated.

Nana Esi added that “Digitising our banking operations remains a key aspect of our business strategy as we seek to make customers happy in their daily financial transactions. We will continue to deploy innovative technology to meet the changing needs of all of our customer segments.”

About digital banking campaign

This Digital Banking Campaign, which will run for the next few months, emphasises Fidelity’s concern for the safety of its customers in this COVID-19 era. Indeed, the best way to adhere to the COVID-19 protocols is to use digital banking products and services.

Fidelity digital products and services provide the necessary ease and convenience to enable customers to transact from anywhere and at anytime without having to physically go to any branch. The public can use ‘Kukua’, Fidelity’s 24-hour WhatsApp Banking Assistant, for fund transfers, airtime top up, exchange rate checks, mini statement reviews, account balance checks and ATM and branch location; all in real time.

Customers can also utilise the upgraded Fidelity Mobile App to perform payments such as account to wallet and reverse transactions, utility and cashless payments using Fidelity GhQR as well as international transfers, FX sales, travel notices in addition to local account transfers.

Fidelity Bank’s Digital Banking Campaign is testament to its ‘Together We’re More’ brand promise that views success as a collaborative effort between itself, customers and the general public. Truly, Fidelity has demonstrated that by working together with their customers, they can collectively achieve greater things.