Fidelity Bank launches promo to reward active customers

BY: Elizabeth Nyaadu Adu

As part of activities to mark its 15th anniversary celebrations, Fidelity Bank Ghana PLC has launched a promotion to reward its customers.

Dubbed: ‘Fidelity Sika Bumm Promo’, it is also meant to help improve the culture of savings in the country.

It will provide a number of lucky customers with a sizeable lump-sum to pursue their dreams and actualise their personal or business plans.


Commenting on the dynamics of the promo, the Managing Director of the bank, Julian Opuni, said: “Fidelity is a bank that believes in the financial well-being of its customers no matter their background.

“The ‘Sika Bumm’ promo is yet another innovative campaign which aligns with our culture of regularly rewarding customers for their patronage. The inclusive nature of the campaign also goes to buttress our commitment towards the country’s financial inclusion drive. On the occasion of our 15th anniversary celebration, we believe that this promotion is a befitting initiative to show appreciation to our customers for their unflinching support over the years.”

The Director, Sales and Channels, Godfred Attafuah, explained that every GH¢300 growth in deposits would earn the eligible customer a ticket calculated on average deposit growth in the account at the end of each month.

“The qualifying number of tickets will be entered into the monthly and grand draws on specified dates to be communicated by the bank,” he said.

Mr Attafuah said on a regular basis, qualifying customers would be notified by the bank via SMS on the number of ticket allocations which would feature in the monthly draws and grand finale adding that, “the SMS will also specify the venue and date on which the related draw will be held.”

The Divisional Director, Retail Banking of Fidelity Bank Ghana, Nana Esi Idun-Arkhurst, said; “In coming up with our latest promo, we considered the current economic climate and decided that the best way to put a smile on the faces of our dear customers and to say thank you to them would be to give them the opportunity to win Sika Bumm; a lump sum with which they can pursue their various dreams or plans’’.

She encouraged all customers to take advantage of the promo and urged non-customers to open an account with Fidelity Bank to enjoy the offer.

Promo brief

The Sika Bumm promotion is the latest in Fidelity Bank’s tradition of customer campaigns designed to provide its customers with life-changing opportunities to pursue their financial goals and inch them closer to financial freedom.

It comes on the back of other innovative and memorable customer campaigns such as Big Fat Zero, 10x Richer, Go for Gold, Save for Gold and Reach for Gold, which have gone a long way to transform the financial fortunes and lives of its winners.

How to win

New and existing customers, who operate current or savings accounts as individuals or sole proprietors under the Inclusive and Personal Banking segments of the bank, stand the chance to be part of five winners to be rewarded with GH¢10,000 each in a series of monthly draws.

A total of 15 winners, who will be rewarded in the grand draw in March 2023 stand to win cash rewards of up to GH¢100,000.

To participate in the Fidelity Sika Bumm promo, eligible customers must deposit and maintain fresh deposits of GH¢300 minimum or its multiples in their current and/or savings accounts throughout the period of the promo.