FBNBank MD charges new inductees of CIMG to be professional
The Managing Director of FBNBank Ghana, Victor Yaw Asante, has charged the new inductees of the Chartered Institute of Marketing Ghana (CIMG) to be professional and add value while practicing as marketers.
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He said that marketers needed to relentlessly seek to understand the demands of their customers and commit to proffer the necessary solutions.
Mr Asante said this at the induction ceremony for newly chartered marketers held over the weekend in Accra.
“As professionals, we must live by the values of the Chartered Institute of Marketing Ghana in delivering our mandate; we must be creative, show leadership, have integrity and be professional; all of which if well delivered, will make us very professional in our work.
“I want to encourage all those climbing up the ladder not to give up on their dreams of becoming chartered marketers, which is the pinnacle of the profession,” he stated.
Impact
The chairman for the event, Professor Emeritus Stephen Adei, said “being a marketer is not what we do today but about the impact it will have on the future.
“I want to take this opportunity to also congratulate the new inductees to go out and make a difference because as a marketer, you are responsible for anything and everything with regard to marketing,” he stated.
As such, he said a marketer had the mandate to implement decisions that were deemed to be profitable from his end.
On that night, the Chartered Institute of Marketing Ghana (CIMG) decorated existing Chartered Marketers, including Victor Yaw Asante.
The Chartered Marketer status is conferred on persons who achieve the highest standards in marketing knowledge, experience and enhance the skills professionally qualified marketers (ProM) need to deliver to customers, clients, employers and the community.
The event witnessed the induction of some 71 new professional members into its fraternity.
