Enterprise Life hits Kejetia with insurance campaign

BY: Graphic Business
Enterprise
Mr Francis Akoto Yirenkyi (left), GM, Distribution, Enterprise Life and executives of the Kejetia Traders Association

Enterprise Life, an insurance firm, has launched its ‘Boafo Pa’ product, a savings product with an inbuilt cover targeted mainly at the informal sector.

The new policy is a life assurance product that is aimed at providing an innovative opportunity for clients to build a stable savings and retirement account as well as life insurance and general insurance benefits.

It is a savings product with an extension to cover other risks including death cover, accidental permanent disability, hospitalisation, asset all risk and investment (savings and pension).

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Hope for informal sector

Speaking at the launch at Kejetia in the Ashanti Region, the General Manager for Distribution at Enterprise Life, Mr Francis Akoto Yirenkyi, urged traders on the need to get themselves insured in their businesses.

He said there was finally hope for the informal sector as they now had a policy they could fall on in times of need.

He stated that there was no need to go to any Enterprise Life outlet but they could just dial a short code and follow the prompts to get signed onto the product.

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Financial institution

Mr Yirenkyi noted that the Boafo Pa insurance policy would help traders get loans from any financial institution, adding that some traders found it difficult to get loans to open their businesses (unlike government workers) so the policy would provide great opportunities for traders to get loans at any time and help them pay it back without difficulties.

He stated that the Enterprise Life ‘Boafo Pa’ had come to provide a lasting solution for every pocket even though it was targeted at the informal sector.

He advised business-oriented persons, including government officials, to take the advantage and transact business with Enterprise Life.