Electric bike maker enters local market
Leading mobility and technology company, MAX has announced its entry into the market to offer alternatives for drivers and people across sectors.
With an emphasis on speed, safety, and sustainability, the move is to empower and give people especially the youth, more sustainable livelihoods in the country.
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Speaking at a press conference in Accra, the Head of E-mobility at MAX, Tolu Williams, said the official rollout in Ghana was a necessary step on the mission to address the perennial problems around urban and rural mobility across the African continent.
He said the company has established an electric bike subscription service to address affordability for drivers and provide employment.
He said features such as the e-wallet and other benefits also seek to solve the problem of financial inclusion for operators in rural areas.
He explained that the company's entry into the country and its planned expansion to other countries was an indication of its readiness to help Africa embrace a future of renewable energy driven by electric vehicles.
"A lot of the problems we face today as a continent are rooted in mobility. We believe that the future of innovation and sustainable growth in Africa will rest on access to sectors such as education, health, and finance, all driven by mobility.
“This is why we are committing significant resources and establishing long term partnerships with some of the world's biggest vehicle manufacturers to bring sustainable mobility solutions to people in urban and rural areas,” he said.
Sustainable mobility solutions
The director of international growth at the company, David Hoyme, said the quick adoption of MAX in Nigeria was an indication that other markets were ready to receive the company.
He said MAX was founded on the premise of bringing sustainable mobility solutions to the “common person”.
“These solutions extend to every sector and will require consistent innovation and homegrown solutions. We are ready to help Africa on this journey of sustainable development and economic growth,” he said.
“Originally known for its widely popular motorcycle hailing service, MAX has evolved into a multisector solution provider, promoting financial inclusion and sustainability,” he added.