Ederick Limited, a wholly Ghanaian-owned home appliance outlet, has unveiled its online store at a ceremony at Novotel in Accra.
The Head of Sales Marketing and Credit at Ederick Limited, Mr Dean Nunoo, said at the launch that the company’s aim was to ensure it had a virtual store in every home in Ghana and beyond.
“We have realised that the world has become a global village and has also become technologically savvy. We thought the way we could reach everyone globally on a daily basis was through an online shop,” Mr Nunoo said.
Ederick Limited was founded and run singlehandedly by Mr Freddy Sam in 1986. It was officially registered as a business in 1987 and it became a limited liability company in 1990.
“Our focus, since inception, has been to provide unquestionable quality at very affordable pricing which we have been able to sustain,” Mr Nunoo said.
He took guests at the launch on a tour of the online store at www.ederickltd.com and explained that regardless of wherever a person was located, one could still shop at any time.
According to the Head of Sales Marketing and Credit at Ederick Limited, customers could choose which currency platform they wished to shop on.
He added that prices of their items online were slightly lower than the showroom prices and that deliveries within Accra-Tema Metropolis, Kumasi and Takoradi were free but anything beyond those areas attracted some charges.
Mr Robert Sarkodie, Head of Corporate Banking at Zenith Bank, which is collaborating with Ederick Limited on its online payment platform, gave the assurance that shopping online was a secure venture and people should not entertain any fears about going there to do business.
With its flagship store at La, opposite the La General Hospital in Accra, Ederick Limited is the manufacturers’ representative for some very well-known brands such as Whirlpool, Philips Electronics Glem Gas and Candy Hoover.
Items stocked by Ederick Limited include washing machines and tumble dryers, air-conditioners, cookers, refrigerators, freezers, television sets, home theatre systems and microwave ovens.