The Ecobank Mobile App, aimed at helping customers to have quick and easy access to their accounts and other financial services has received tremendous patronage since its launch in November 2016
This, according to him, was due to the convenience the mobile app has brought to customers in relation to service and product accessibility.
The Ecobank Mobile App is accessible by all customers in the 32 African countries where the bank operates.
Speaking at a ceremony to launch the Digital Strategy Report prepared by the Nobel International Business School (NiBS) on Friday in Accra,
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The Digital Strategy Report offers insights into the digitization drive of businesses operating in Ghana, particularly those that are featured in the Ghana Club 100.
“It is impossible to ignore the power of technology and its impacts on business,”
Presenting the report,
She noted that digitization provides intelligence that positively affects firm innovation capability, adding that it also offers a clear and coherent strategy that businesses could leverage on to enhance their performance
She was of the view that “without a clear digital strategy, the firm will not be able to create a good fit between the variables in their existing business model and those of their digitization objectives,” adding “It is the constant interaction between these two sets of variables that makes successful digital strategy implementation possible.”
The President and Executive Dean of NiBS, Professor Kwaku Atuahene-Gima, said lack of interest in