Accra-based fashion PR agency e’april Public Relations has launched a one-year free “PR Makeover” project to support an emerging fashion brand with a unique, amazing and compelling story.
The project forms part of the company’s social responsibility to give an opportunity to a young creative fashion brand to experience the importance of incorporating PR into an overall brand strategy.
"The complete PR Makeover commences with the search for that fashion brand with great potential and needs just the right PR strategies to gain brand awareness and improve their reputation. The shortlisted brands will be contacted and moved to the next stage till the overall winner is selected and announced," the agency said in a statement.
"The winner gets a complete PR makeover to include reworking on the brand and founder profile, developing a workable communications strategy, image management, improving their digital PR footprints, securing press opportunities, media training, handling brands communications amongst others.
"To be eligible to apply for this project, the brand must have been in existence for 6 months to 3 years, based in Ghana and believe they have what it takes to get selected for this one of a kind opportunity".
Afterwards, shortlisted candidates/brands will move to the next stage of the selection process.
The CEO of e’april PR, Ms Faith Senam shared the goal of this project saying: “As a company, we have over the years believed that businesses have downplayed the importance of Public Relations. By the project, we are hoping to demonstrate how PR can be incorporated into building, strong and loveable brand. Through our selected winner, we would offer that opportunity to experience how PR can improve their image, position their brand in a unique way and connect them to the right audiences and targets.”
e’april PR has been established since 2012 with a focus on providing customized and well – tailored PR services for fashion, beauty and lifestyle brands in Africa. Having worked with numerous brands, the firm has been able to help them achieve their set PR goals.
e’april Public Relations has a team of young and dynamic professionals who love what they do and translate that into every project or client they work with.