Managing Director and Chief Executive Officer of Sunu Assurance, Mr Adeyemi Adetuwo
Managing Director and Chief Executive Officer of Sunu Assurance, Mr Adeyemi Adetuwo

Don’t wait for misfortune to sign onto insurance - Sunu Assurance CEO

The Managing Director and Chief Executive Officer of Sunu Assurance, a wholly-owned Pan-African Insurance Group, Mr Adeyemi Adetuwo is advising Ghanaians and Africans in general not to wait for misfortunes to befall them before they sign onto insurance policies.

For him, insurance should be a priority of everyone’s plans, pointing out that people must make conscious efforts to insure their life and property.

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He said insuring one’s property provides the needed security and guarantee for one to receive the needed assistance and support in times of trouble.

Mr Adetuwo gave the advice when he launched the company’s new distribution channel, Ezisure, a mobile platform in Accra, on Wednesday, June 9, 2021.

Dubbed: "Just say hi and You are sorted", the mobile platform enables customers anywhere to sign onto new policies or renew their existing policies on their mobile phones by just sending a message on a WhatsApp enabled number—0552571980 or by dialing *711*733#.

Some staff of Sunu Assurance at the launch of its Ezisure mobile platform

Sunu

Sunu Assurances is one of the fast growing insurance companies in Ghana with premium income growing constantly from GH¢ 36.3 million to 40.4 million and 47.5 million, for the years 2017, 2018 and 2019 respectively.

The company which operates in in 14 countries in West and Central Africa offers Insurance cover for Motor, Fire with Business interruption, a full range of accident covers (Personal Accident Policy, Workers’ Compensation Policy, Burglary Policy, Fidelity Guarantee, Money Insurance Policy, Goods in Transit, Public Liability Policy), as well as Contract Bonds, Marine Insurance and Policies to cover Properties for Mortgages and Leasing Contracts.

Rationale

For Mr Adetuwo, "one does not need to experience loss or tragedy before considering insurance of property and business.”

He said “Insurance and the culture of protecting one's property against unforeseen circumstances needs to be imbibed in Ghana and Africa as a whole and that is why we are launching this digital campaign."

According to him, the ideal objective of the company is to ensure a world “where insurance is easily accessible to every individual."

Ezisure

Touching on the new mobile platform, Mr Adetuwo said, the purpose of the new digital platform is to make it easier for its prospective and existing customers to do business with the company—sign on to new policies as well as renew their existing policies without having to visit the company’s office.

He described the Ezisure channel as "an all-round, user friendly, end-to-end product that anyone, anywhere, can access on their mobile phones without needing any packages.”

Some management members of Sunu Assurance at the launch

He said Sunu Assurance has positioned itself as a customer-focused brand, providing maximum engagement avenues for the benefit of their customers and to satisfy their clients' needs promptly.

For him, Sunu assurances' aim is to deliver insurance to the door step of Ghanaians from all walks of life at their convenience.

Convenience

The Head of IT at Sunu, Mr Olatunji Yusuf Saliu, said the new mobile platform will not take customers more than three minutes to sign onto a new insurance policy while it will not take more than a minute to renew an existing policy.

For his part, a Board Member of the company, Mr Paa Kwesi Yankey, commended the management and staff for always taking lead in the digital space.

He said the company over the years has been offering innovative platforms to its customers to access their services, saying “innovation is also Sunu’s business.”

From right: Mr Ishola Akintunde, Mr Paa Kwesi Yankey and Mr Adeyemi Adetuwo at the launch of the Ezisure mobile platform

He expressed the hope that the new mobile platform will afford Ghanaians anywhere in the world the chance to access an insurance policy.

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